Coordinated by the Vietnam Trade Promotion Agency (VIETRADE), the programme involves relevant agencies, provincial and municipal Departments of Industry and Trade, associations and businesses.

Illustrative image.

Deputy Minister of Industry and Trade, Nguyen Sinh Nhat Tan said that the programme not only aims to enhance trade and build the Vietnamese brand, it also wants to stimulate consumer spending, diversify shopping and drive business production and contribute to overall economic recovery and development.

According to Deputy Director of VIETRADE Le Hoang Tai, the programme establishes a 'special season' where businesses across all industries can independently design and implement their own promotional campaigns.

The maximum discount value for goods and services has been increased to 100%, compared to the previous limit of 50%. Enterprises do not need to undergo any selection or approval process from state authorities to participate.

Over four years of implementation, the programme has achieved positive results, garnering strong interest and support from companies and consumers.

In 2023, nearly 75,000 promotional activities were conducted, contributing to total retail sales and consumer service revenue in December 2023 of approximately 565.8 trillion VND, up 2.6% from the previous month and 9.3% year-on-year.

A representative from the Hanoi Department of Industry and Trade noted that the city had implemented various measures to help business recovery, providing favourable conditions for businesses to grow, stimulating consumption, facilitating trade connections and bringing Vietnamese goods closer to consumers.

Hanoi continues also to run its special city-wide promotional programme 2024, which supports the Grand Sale. The programme, held in May, July, and November, offers discounts of up to 100% and is expected to act as a significant catalyst for consumer spending.

Ho Chi Minh City launches sale promotion programme of branded products

The Department of Industry and Trade of Ho Chi Minh City on August 28 announced the launch of a programme to boost the sale of branded goods named “CITY SALE 2024”, which offers discounts of up to 80%.

Bac Giang to conduct trade promotion for cooperatives in Hanoi

BAC GIANG - From August 21-25, the Cooperative Alliance of Bac Giang province will organize a delegation to participate in an event introducing OCOP products associated with the culture of the Central and Central Highlands provinces in Hanoi.

Hung Yen works to foster promotion and consumption of longan

Gardens in Hung Yen Province are currently entering the longan harvest season with an expected output of more than 40,000 tonnes of fruit. To support local farmers in longan consumption, Hung Yen Province has implemented measures to foster promotion activities to advertise the locality’s specialty fruit in domestic and foreign markets.

Bac Giang accelerates trade promotion for cooperatives in Binh Dinh province

BAC GIANG - The Cooperative Alliance in Bac Giang province has just participated in the 2024 trade promotion fair for the collective economic sector and cooperatives in the Central and Highlands region in Binh Dinh province. The delegation was accompanied by Thuy Duong Clean Agriculture Cooperative (Yen Dung); Tan Yen Ginseng Cooperative; Choi Village Rice Wine Cooperative (Luc Nam); Duca High-Tech Services Cooperative (Viet Yen town).

Hanoi launches promotion fair to boost consumption

Hanoi’s Department of Industry and Trade kicked off the July Sales Promotion Fair in the Times City urban complex on July 27.

Trade promotion for cooperative accelerated

BAC GIANG - On July 11, the Cooperative Alliance of Bac Giang province coordinated with the Cooperative Alliance of Ha Tinh and An Giang provinces to organize a teleconference to introduce and promote OCOP products, key and signature products as well as accelerate the trade promotion for cooperatives in 2024.