According to the municipal Tourism Department, these activities generated over 15.97 trillion VND (665.6 million USD) in revenue.

This year, the annual ao dai festival, a signature event of the southern metropolis for a decade, featured a mass fashion show of 5,000 people wearing the costume, a trade fair, as well as a wide range of online and offline competitions attracting thousands.

In addition, more than 30,000 ao dai were given away to women from all walks of life, particularly those with disadvantaged backgrounds.

First launched in 2024, the festival also set a record for being the most frequently held annual event honouring and promoting the traditional dress.

Hue Ao Dai Festival 2023: Tales from the river

Hue Ao Dai Festival 2023 was organised on August 12 as part of Hue Festival 2023 which was designed as a four-season festival in order to organise a series of festive activities throughout the year, promoting the unique values of Hue and Vietnamese culture, and showing scenic spots, spiritual tourism and local cultural activities to lure tourists.

Designer to present record-long ao dai in Thailand

Vietnamese designer Phuong Ho will introduce her record-breaking 220 m-long ao dai at a fashion show in Thailand early next month.

Miss Universe Thailand wears ao dai during Vietnam trip

The 2020 Miss Universe Thailand Amanda Obdam donned an ao dai by designer Vo Viet Chung during a trip to Vietnam.

9th Ho Chi Minh City Ao Dai Festival kicks off

This year's Ao Dai (traditional long dress) Festival features the participation of 23 Ao Dai designers from across the country, along with the companionship of many famous artists, singers, actors and characters in the role of image ambassadors.

Ao dai designs draw attention at fashion week in London

Fifty Vietnamese Ao dai (long gown) sets of Love Collection brand for both adults and children opened Segment ONE of the House of iKons Fashion Week 2023 on February 18, drawing the attention from not only designers but also fashion magazines in the United Kingdom (UK).

Source: VNA