Shopee dethroned Samsung, which held the number one spot for three consecutive years, marking a turning point in Vietnam's e-commerce landscape. Among others were Panasonic; Honda (motorcycle); Hao Hao; MoMo; Vietcombank, The gioi di dong and Kinh Do.

A chart shows the Decision Lab Best Brand 2024 Rankings.

Released by Decision Lab, YouGov's exclusive partner in Vietnam, the rankings reveal the top brands in terms of overall brand health and the most improved brands over the past year.

Using YouGov BrandIndex's proprietary Index Score, the rankings evaluate brand health through key indicators, including impression, quality, value, satisfaction, recommendation and reputation.

This year's edition is based on an extensive survey of 74,688 consumer responses, making it the most comprehensive brand health study in Vietnam.

Thue Quist Thomasen, CEO of Decision Lab, said: This year’s rankings highlight the significant impact e-commerce and retail brands are having on consumer experiences.

The impressive rise of Shopee and TikTok shows how these brands are seamlessly blending innovation and convenience to connect with consumers.

The integration of entertainment and shopping on e-commerce platforms is completely reshaping the online shopping experience in Vietnam.”

"Lang Giang Pineapple" brand announced

BAC GIANG - On July 25, the People's Committee of Lang Giang district (Bac Giang province) coordinated with the Department of Science and Technology, the Center for Rural Development (Ministry of Agriculture and Rural Development) to announce and grant the right to use the certification brand "Lang Giang Pineapple".

Vietnamese lychees affirm brand in Thailand

An event to promote lychees from Vietnam was held by Central Retail at Central World in Bangkok, Thailand on June 21.

Vietnam National Brand Week 2024 opens

The Trade Promotion Agency under the Ministry of Industry and Trade (MoIT) opened the Vietnam National Brand Week 2024 in Hanoi on April 16.

Vietnam has plenty of opportunity for exporting agricultural goods to key markets

In 2024, the three largest export markets for Vietnamese agricultural, forestry, and fishery products continue to be the US, China, and Japan. The export prospects to these countries remain very promising for 2025.

Cross-border e-commerce expands market for Vietnamese goods: experts

Cross-border e-commerce has become an important export channel, helping to expand the market for Vietnamese goods, according to experts at a forum that opened in Hanoi on November 26.