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Yen The promotes brands of hill chicken and signature products

Updated: 16:55, 28/10/2024

BAC GIANG- The people’s committee of Yen The district in northern province of Bac Giang organized the festival promoting the sale of Yen The hill chicken and other local signature products on 26 and 27 October. This is the first time Yen The hosted a festival for hill chicken and its signature products.

Many large-scale concentrated hill chicken farming areas have been established in the district for years. The district sells nearly 12 million chicken heads every year at the production value of about 1,600 billion VND (62.6 million USD).

Permanent Vice Chairwoman of the provincial People’s Council Lam Thi Huong Thanh and the delegates visit the exhibition booths at the festival.

Yen The hill chicken was granted certificate of trademark registration by the National Office of Intellectual Property (under the Ministry of Science and Technology) in 2011 and protected industrial property in 3 countries including China, Laos and Singapore.

In line with hill chicken, the district is home to many other signature products such as Hong Ky mountain goat, green tea, late ripening longan and red-flesh dragon fruit. The district currently has 46 OCOP products including four 4-star products and the others rated 3 stars.

At the festival, the delegates, local people and visitors had opportunity to experience processing of the products and enjoy local traditional dishes and specialties. Besides, a number of exciting activities, particularly the contest for beautiful pairs of chickens, cooking competition featuring hill chicken and local typical products and competition for booths showcasing agro-forestry and handicraft products took place at the festival.

On this occasion, the people’s committee of Yen The district announced the decision and handed over 3-star OCOP product certification in 2024 to 17 products including 13 new ones and the others being re-evaluated and re-classified.

At the closing ceremony on 27 October, the Organizing Board hosted a bidding for beautiful pairs of chickens. The total bid value was over 280 million VND (10,996 USD), in which the pair of chickens of Huong Vi commune winning first prize was paid 150 million VND (5,890 USD). The whole auction amount was transferred to the district Fatherland Front Committee to support needy households in the district.

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