Bắc giang
Spreading cultural values through OCOP products
BAC GIANG - Participating in the One Commune One Product (OCOP) program, many products are empowered and obtain a place on the market, helping rural people increase their income. Moreover, OCOP products also contribute to preserving and spreading traditional local culture in Bac Giang province.
“Storyteller” of local culture
Huong Son commune in Lang Giang district has nearly 60% of the population are ethnic minorities (Tay, Nung...). On every special occasion like Tet festival or important day, local people make colorful sticky rice, banh gio, banh gai... to offer to the ancestors.
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Members of the culinary Cooperation group "Fragrance of the Mountain" in Lang Giang district prepare ingredients to make colorful sticky rice. |
With the desire to preserve and spread the value of traditional culinary culture, the People's Committee of Huong Son commune assigned the Commune Farmers' Association to support and establish of the culinary cooperative group "Fragrance of the Mountain". In 2023, the Cooperative Group's colorful sticky rice product was recognized as 3 star OCOP product.
Contributing to spreading local culinary culture, the Cooperative Group regularly displays and promotes products at many events inside and outside the commune. In addition, the Cooperative Group also coordinates to organize event for local students to experience and learn how to make this dish in extracurricular classes and study hours associated with production labor.
Meanwhile, Lang Giang district currently has 27 OCOP products. Besides colorful sticky rice, many other products also contain traditional cultural stories such as Huong Son pineapples that were grown locally since the 60s of the 20th century. Now thanks to application of technical advances, local farmers can grow the crop and harvest the sweet fruits around the year.
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The special Nam The Chu rice noodle product of Chu Nam The Noodle Production and Consumption Cooperative in Luc Ngan is recognized as 3 star OCOP product. |
Yen The's mountainous countryside is also well known to many people thanks to its cultural stories, rich in human values, conveyed by "storytellers" who are OCOP products.
Cao Lan smoked pork of Cao Lan Agriculture and Services Cooperative in Nghe village, Xuan Luong commune is one of them. Through many generations, this dish still retains its unique flavor thanks to the secret "passed down from father to son".
Building differentiated product story
To date, Bac Giang has 290 OCOP products rated at least 3 stars (an increase of 85 products compared to 2022, exceeding 60 products compared to the plan). Most products are unique, maximize the advantages and potentials of each locality and craft village as well as profound cultural value.
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Typical OCOP products of Hiep Hoa district are displayed and introduced at the Provincial Convention Center. |
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Traditional cultural elements and regional characteristics are often clearly expressed through product stories. According to Le Ba Thanh, Deputy Director of the Department of Agriculture and Rural Development, one of the outstanding results of the OCOP Program is to preserve and widespread the unique cultural values of each locality.
Currently, Bac Giang province is prioritizing to develop some groups of OCOP products such as agriculture; non-agricultural; unique, traditional and advantageous services in each locality; promote internal strength, add value and associate with community development.
Following the orientation, localities pay due attention to developing raw material areas, deep processing to increase product value; improving designs and packaging to meet market needs; linking to trade and tourism promotion activities towards smooth consumption. At the same time, they build a unique, meaningful product story imbued with local cultural identity to first "sell" the story, then sell the product.
Mac Yen
BAC GIANG - Luc Ngan lychee of the Hong Xuan Agricultural Production and General Services Cooperative in Luc Ngan district has been recognised as a 5-star One Commune One Product (OCOP) item at national level, becoming the first and only product in the province obtaining this status.
BAC GIANG - "Luc Ngan lychee" product of Hong Xuan Production and General Service Trading Cooperative (Cooperative) in Hong Giang commune, Luc Ngan district is one of 4 products that have just been rated 5-star standards under One Commune One Product programme (OCOP) by the Central Council for evaluating and classifying OCOP products (Council) in 2024 on June 25.
BAC GIANG - After 5 years implementing the One commune one product programme (OCOP), Bac Giang province has gained dramatic results. The province has paid special attention to both developing quantity and improving product quality. Thus, many strong products of the province meet the increasing demand of domestic and export markets.
A fair showcasing typical agricultural products, and OCOP products in 2024 was launched in Ho Chi Minh City on May 16, displaying nearly 200 booths run by cooperatives, establishments, households and businesses across the country.
BAC GIANG – A number of cooperatives in northern province of Bac Giang have collaborated to bring their OCOP and signature products to showcase at the rest stops along the expressways in Hai Phong city to boost promotion and consumption.
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