Targeting low and middle income consumers who prefer take-away drinks, each shop costs its owner between 65 and 175 million VND (2,815 – 7,581 USD) for an area ranging from 4 to 40 square metres.

A view of an E-Coffee shop.

E-Coffee shops, first launched in 2017 and dubbed the place for energy coffee that changes life by the company, sell not only coffee but also coffee-making equipment.

Trung Nguyen coffee products have so far entered about 60 markets worldwide.

Most of Vietnam's coffee beans are of the Robusta variety, known for being relatively easy to grow and resistant to disease and pests -- qualities that ensure stable crops. The beans make for a heady, somewhat bitter coffee in contrast to Brazil's more costly Arabica beans, which tend to have a sweeter, softer flavour.

In 2018, the country had 680,000 hectares of coffee plantations with a yield of 2.5 tonnes per hectare. It exported 1.8 million tonnes of coffee for 3.5 billion USD.

Golf legend, NutiFood ink deal to popularise Vietnamese coffee

The NutiFood Nutrition Food JSC and golf legend Greg Norman – Tourism Ambassador of Vietnam for 2018-2021 – inked a cooperation deal on March 20 to popularise Vietnamese coffee to the world.

Vietnam attends international coffee, tea expo in Singapore

As many as 250 businesses from 28 countries and territories worldwide, including Vietnam, are participating in the International Coffee & Tea Industry Expo 2019 which opened in Singapore on March 21.

Gong casting introduced at seventh coffee festival

Gong casting performances are being introduced in the Central Highlands province of Dak Lak from March 11-13 as part of the seventh Buon Ma Thuot Coffee Festival to promote local cultural space of the gongs.

Vietnam has potential to produce speciality coffee

Coffee production areas across many Vietnamese provinces, including Dak Lak, Dak Nong, Son La and Lam Dong, are endowed with crop varieties, weather conditions and soils that are suitable to develop speciality coffee, according to experts.

Quan ho folk songs introduced at Buon Ma Thuot Coffee Festival

(BGO) - On the occasion of Buon Ma Thuot Coffee Festival from 8 to 16 March in the Central Highlands province of Dak Lak, the provincial Museums of Bac Giang, Dak Lak and Ca Mau jointly held the exhibition themed “Convergence of three heritage regions”.

Source: VNA