The Vietnam - Ho Chi Minh City tourism booth featuring Vietnamese travel companies involved in the tourism promotion programme in Singapore is a highlight of the event.

At the ribbon-cutting ceremony to open the Vietnam - Ho Chi Minh City tourism booth at ITB Asia 2024.

The leading travel trade show, which opened on October 23, brings together 85 tourism organisations and convention bureaus from around the world, with 160 speakers and 100 discussion sessions focusing on the theme of “Innovating for Tomorrow: Strengthening Future Resilience in Travel and Tourism”.

The 3-in-1 show is a venue for businesses to explore opportunities, set up partnerships, and collect information for business development. This year’s edition features a 75% increase in African exhibitors as well as 25% growth in those from Europe.

According to Vietnamese Ambassador to Singapore Mai Phuoc Dung, ITB Asia is an annual event in Singapore that brings together thousands of travel firms from around the world. It’s here that attendees can get insight into the development of Asian tourism over the next ten years, as well as how to develop sustainable tourism that aligns with global trends, he continued.

He also expressed his hope that more Vietnamese businesses will join the event next year. The Vietnam - Ho Chi Minh City tourism booth featuring Vietnamese travel companies involved in the tourism promotion programme in Singapore is a highlight of the event.

It displays publications promoting Ho Chi Minh City tourism, bookmarks with images of Ho Chi Minh City tourist destinations, and postcards introducing the website www.visithcmc.vn — where tourists can explore tourism options in the southern hub.

At the booth, visitors can receive gifts such as bags and conical hats and may also join in activities such as making figurines, painting conical hats, and tasting Vietnamese coffee.

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