With the lowest selling price at AUD18 per kilogramme, the total value of the batch of 22 tonnes of frozen Vietnamese dracontomelon consumed in the Australian market can bring in a large turnover of over AUD390,000.

Illustrative image.

Thus, with the harvest season lasting from June to September, the potential for turnover of dracontomelon is not inferior to other fruits being exported to this country.

Based on the assessment of turnover, markets, production areas, in order to diversify regional specialties for export, the Vietnam Trade Office in Australia have support businesses, specifically Uu Dam Company, to promote the fruit.

Accordingly, the Vietnam Trade Office in Australia has arranged costs for advertising on social networks in main consumption areas, as well as proposed and coordinated with businesses to deploy promotions to win 10 gifts of Vietnamese bird's nests when buy Vietnamese dracontomelon, while gradually promoting the introduction of Vietnamese dracontomelon products into the large distribution system.

In addition, in order to market to a variety of customer groups in Australia, the Trade Office is also preparing to introduce a culinary book of Vietnamese dracontomelon in English. The consistent policy of the Trade Office is to support and promote export agricultural products with brands, competition in quality and design.

According to the Trade Office, although many cities are facing social distancing, causing difficulty to export transportation, in the first six months of 2021 the export of agricultural products and vegetables to Australia has achieved record growth of more than 52% compared to the same period last year, reaching more than US$40 million.

With the inclusion of other key agricultural products such as cashew nuts, pepper, coffee, and rice, agricultural exports to Australia reached nearly US$110 million.

Son La exports longan to EU and UK markets

Son La province held a ceremony on July 21, in Song Ma district, to announce the decision granting certificates of trademark registration for the "Son La longan" and to cut the ribbon to send off the batch of Song Ma-Son La longans to the EU and UK markets for 2021.

UK emerges as a potential export market for Vietnamese fruits and vegetables

With an annual import value of vegetables and fruits amounting to more than £6 billion (equivalent to US$8.4 billion), the United Kingdom is emerging as a large potential export market for Vietnamese fruit and vegetables.

AEON eyes exporting Vietnamese longan to Asian markets

Japanese-based retail giant AEON is planning to use its commercial network to export Vietnamese longan to neighbouring Asian nations, according to Yuichiro Shiotani, General Director of the AEON TOPVALU Vietnam Co. Ltd.

Agro-forestry-fishery export value rises sharply despite Covid-19 epidemic

According to the General Statistics Office (GSO), the growth rate of agro-forestry-fishery production value in the first half of 2021 was estimated at 3.84%, of which agriculture increased by 3.71%, forestry by 3.98%, and fishery by 4.25%.

Son La mangoes exported to Australia

Twenty-five tonnes of green-skinned mangoes from Mai Son district, Son La province have just been exported to the Australian market.

Source: NDO