Shiotani said the group wants to promote the fruit, particularly from the northern province of Hung Yen, among Vietnamese consumers and foreigners in Vietnam.

Vietnam's Hung Yen longan.

AEON hopes for relaxer regulations on farm produce trade between Vietnam and Japan so that Hung Yen longan will be exported to Japan in the near future just like lychee, he added.

In 2020, AEON was the first Japanese firm to put Vietnamese lychees on shelves at its stores in Japan. In the 2021 crop, the amount of Vietnamese lychees exported to Japan increased by 750 percent compared to last year.

Japan officially approved the import of Vietnamese fresh lychee in December 2019. Similar decision is yet to be made for longan from Vietnam.

AEON event promotes consumption of Vietnamese products in domestic, foreign markets

A wide range of Vietnamese products such as packaged foods, processed and agricultural products are on display at the Week of Exhibiting Vietnamese Enterprises’ Goods that opened at AEON - Tan Phu Celadon in HCM City on November 4.

Vietnamese goods displayed at 40 AEON supermarkets in Japan

The Vietnamese Embassy in Japan in partnership with Japanese AEON Group are organising a Vietnam Fair at 40 AEON supermarkets across Japan from September 11-13.

Bac Giang lychees promoted at "Vietnamese Goods Week at AEON" in Japan

(BGO) - Vietnamese Ambassador to Japan Vu Hong Nam on June 4 had an online working session with Governor of Kagoshima prefecture Shiota Koichi to discuss ways to develop economic and trade cooperation between Vietnam and the Japanese locality.

Source: NDO/VNA