The campaign will take place from October 2020 to the end of January 2021 and is aiming to promote images of Ho Chi Minh City and encourage every Vietnamese person to travel within Vietnam and every citizen of Ho Chi Minh City to discover the beauty of where they live. 

Ben Thanh market in Ho Chi Minh City.

The campaign has been divided into two main phases. The first phase will focus on introducing the image of Ho Chi Minh City - a safe, lively and friendly city. The Ho Chi Minh City Department of Tourism HAS also implemented many activities such as organising an Ao Dai (Vietnamese traditional long dress) Festival, and signing a cooperation agreement on safe, attractive tourism between Ho Chi Minh City and provinces in the Southeast region as well as Binh Thuan province.

In the second phase, the campaign is expected to promote the official identity of Ho Chi Minh City tourism and organise activities to link and promote tourism. Some typical activities will include: Conferences linking Ho Chi Minh City region with provinces in the Northwest, Northeast and Central regions; and the Techcombank Ho Chi Minh City International Marathon.

In addition, the tourism industry of Ho Chi Minh City will continue to boost the promotional activities and communication channels of international tourism organisations such as the Tourism Promotion Organisation for Asian-Pacific Cities (TPO), the Asian Federation of Exhibition and Convention Associations and the International Online Travel Agencies (OTAs), of which Ho Chi Minh City is a member.

According to Vo Thi Ngoc Thuy, Deputy Director of the Ho Chi Minh City Department of Tourism, in order to restore tourism activities in the city after the "hit" of the Covid-19 pandemic, "Hello Ho Chi Minh City" is considered as the pioneering activity in a series of events and programmes to promote the city's tourism brand as identified in the Ho Chi Minh City Tourism Development Strategy to 2025 and vision to 2030.

In addition, "Hello Ho Chi Minh City" will be one of the most important activities aimed at realizing the goal of building Ho Chi Minh City into Asia's leading lively tourist city where visitors can experience different the values of local cultural heritage and lifestyle in a safe, smart city; bringing inspiration and emotion to every journey.

Vietnam Travel Atlas republished to update visitors on tourism information

The Vietnam Travel Atlas has recently been republished to provide visitors with updated information on tourism in the country.

Hanoi’s tourism sector moves to welcome visitors again

As the resurgence of Covid-19 in Vietnam has been basically brought under control, the tourism sector in the capital city of Hanoi has been swiftly making plans to attract visitors again and gradually return to previous levels of growth.

Vietnam responds to World Tourism Day

The Vietnam National Administration of Tourism (VNAT) has sent an official dispatch to the departments of culture, sports and tourism along with other tourism departments across the country to respond to World Tourism Day (September 27) under the theme “Tourism and Rural Development”.

Advantage of spiritual tourism in Bac Giang

(BGO) – Bac Giang used to be the ancient land of the Dai Viet. Now, the land houses hundred of spiritual historical relic sites with precious value which will be potential destinations to welcome visitors.  

Domestic tourism stimulation programme launched for remainder of the year

The Ministry of Culture, Sports and Tourism (MoCST) officially launched a domestic tourism stimulation programme for the remainder of the year, themed “Safe and attractive Vietnamese tourism”.

Source: NDO