Launched by the Vietnam Women’s Union, ‘Ao Dai Week’ is taking place from March 1-8 with the aim of honouring the beauty of the traditional dress and preserving and promoting Vietnam’s cultural heritage.

Women of Dien Bien Province's Department of Natural Resources and Environment in bright-coloured ao dai.

President of the Trade Union of the Ministry of Planning and Investment Le Thi Tuong Thu said that Ao Dai Week is an opportunity to honour the beauty of Vietnamese women and make them feel cherished and cared for. 

Wearing the traditional ao dai makes women feel more graceful and gentle, making life more colourful, she noted. 

Female members of Bac Giang Newspaper Trade Union respond to "Ao dai Week".

Thu added that Ao Dai Week is a meaningful activity which enriches the movements of women and helps them love and respect themselves more, thereby spreading happiness to the other half of the world.

Vietnamese contestants move past ao dai at beauty pageant

Vietnamese contestants at the Miss Universe pageant have repeatedly surprised international audiences with outfits inspired by traditional but mundane items like banh mi and ca phe sua da.

Hanoi fashion show showcases the cosmopolitan ao dai

‘Our Ao Dai,’ a fashion show held at the Temple of Literature in Hanoi will present cosmopolitan versions of the ao dai, Vietnam’s traditional attire.

Hundreds parade in Hanoi to show off beauty of "Ao Dai"

More than 500 women and girls in Ao Dai (Vietnamese traditional dress) joined a parade in Hanoi on November 29, showing off the beauty of the most elegant and graceful dress of Vietnamese women.

Ao Dai – symbolic costume of Vietnamese women

Experiencing the many ups and downs of history, Ao Dai has affirmed its position as a dress that represents Vietnamese costumes as well as containing a long-standing historical and cultural tradition, aesthetic concept and the national spirit of the Vietnamese people.

Quang Ninh encourages women to wear Ao Dai at office

Quang Ninh Province’s Ha Long City is encouraging female cadres, civil servants and employees to wear Ao Dai (traditional long dress) every Monday, and female teachers to wear Ao Dai when working and teaching.

Source: NDO