The parade, featuring nearly 300 bicycles, saw the participation of many enterprises, the majority of whom are those with products having been granted a national brand, such as Hanoi Trade Corporation (Hapro), Nha Be Garment Corporation and Garment 10 Corporation.

The bicycle parade sees the participation of many businesses with Vietnam-branded products.

In his opening remarks, Vu Ba Phu, director of Vietrade, emphasised that the event is part of the programmes under the 2019 National Brand Week and holds special significance in promoting the Vietnam National Brand Programme (Vietnam Value), approved by the Prime Minister in 2003.

The parade serves as a source of encouragement to enterprises whose products have been granted with the national brand for representing the pillar values of quality, innovation and pioneering capacity, thus creating a spillover effect and motivating the business community to move towards the values of the Vietnam National Brand Programme, while advertising the image of national brands and encouraging consumers and businesses to use Vietnamese products, he said.

Phu added that, through the cycling parade, Vietrade would like to inspire the spirit of determination within each business in order to promote and develop trademarks in an effective and sustainable fashion.

In an effort to honour and advertise Vietnam’s brands and image in international economic integration, April 20 has been chosen as the Vietnamese Brands Day.

Support trademark development for community farm produce

(BGO) – The People’s Committee in the northern province of Bac Giang has approved for the project to build and develop the provincial level community farm produce in the period of 2019 – 2021, the Department of Industry and Trade (DoIT) reported. 

 

27 most popular Vietnamese trademarks in 2019 announced

The Sai Gon Giai Phong (Liberated Sai Gon) newspaper hosted a ceremony in Ho Chi Minh City on January 26 to honor 27 most popular Vietnamese brand names in 2019 selected by its readers.

 

Tangerine variety in Hoa Binh granted collective trademark

A tangerine variety grown in Nam Son commune, Tan Lac district of the north-western province of Hoa Binh has been granted the collective trademark.

 

National brands to be announced on Dec 20

A selection of 97 Vietnamese producers of national-branded products from this year will be announced at a ceremony at the Hanoi Opera House in downtown Hanoi on December 20.

 

Big-name brands get involved in Online Friday 2018

Renowned brands like Samsung, Oppo, LG, Jetstar, Vinamilk, Mattana, Canifa, and Uma, among others, will offer their products at a substantial discount during the fifth Online Friday scheduled for December 7.

 

Source: NDO