According to the organizers, in the sixth season of the event, 97 enterprises were recognized by the National Brand Council this year for producing products that reach the national brand’s standards. Of which, 20 enterprises have achieved the recognition for the sixth time and 24 others were recognized for the first time.

Representatives from businesses with national brand products honoured at the ceremony.

Speaking at the ceremony, Deputy Prime Minister Trinh Dinh Dung emphasized that the achievements that the national brand enterprises have obtained are an important foundation for the country’s economic development in the future.

He urged the honored businesses to continue to pursue the value of the National Brand Programme, focusing on quality, innovation and spearheading competence to meet the expectation of the State and be worthy of the trust and love of consumers for their products and services bearing the Vietnamese brand.

Minister of Industry and Trade Tran Tuan Anh said that the National Brand Programme has contributed to raising awareness on brand name building for enterprises, as well as boosting coordination and support in the building and development of trademarks.

According to the minister, enterprises honored with the national brand have shown their improvement of capacity, expressed in the maintaining of high growth rates on profit and revenue, even at nearly 70%, to stay firmly in the domestic market and develop their export markets.

Specifically, the total revenue of these enterprises reached over VND924 trillion in 2017, up 28% over 2015. Export value was at nearly US$5.7 billion and contributed more than VND63 trillion to the State budget, up 19.3% over 2015, while creating jobs for nearly half a million workers.

The Vietnam National Brand Programme was approved by the Prime Minister in Decision No. 253/2003/QĐ-TTg dated November 25, 2003. This is the only programme by the Government of Vietnam to promote the national image and national brand through product brand (goods and services). The Ministry of Industry and Trade is the standing agency in charge of coordinating with the relevant ministries and agencies in implementing the programme.

Supporting enterprises to create online trademark

(BGO) – The Department of Industry and Trade in the northern province of Bac Giang is implementing the project of “Supporting the enterprises in Bac Giang province to create and develop the online trademark set”.

 

Lacquer paintings are Vietnamese trademark

Lacquer paintings belong to the Vietnamese, said Bui Thi Thanh Mai, Deputy Director of the Vietnam Museum of Fine Arts, while addressing a seminar on lacquer art recently held in Hanoi. 

 

Building trademark for Luc Ngan cattle

(BGO) - In addition to famous fruits, Luc Ngan district of Bac Giang province boasts advantages in cattle breeding. As part of efforts to promote the strength, the district has implemented solutions to keep its domestic animal herds stably, while protecting the trademark of the locality’s buffalos, horses and goats in order to raise the value of the products and help farmers increase their income.

 

Tan Yen registers trademark of Lien Chung red scallion

(BGO) –Tan Yen district in Bac Giang province has developed a large-scale area of intensive red scallion cultivation in the communes of Lien Chung, Que Nham and Viet Lap for years, yielding of 450 – 500 kilograms per sao (the old measuring unit equal to 360 square meters) on an average basis. 

 

Bac Giang develops trademark of Yen The hill chicken

(BGO) – Currently, there is a flock of 14 million chickens in Yen The district, Bac Giang province. Thanks to the due attention of the competent authority, the local chicken breeding households have focused on improving the product quality and creating the safe clean chicken with clear origin. The trademark of Yen The hill chicken is affirmed and earns customers’ belief, helping increase the chicken-based production value of over 1.2 trillion VND (52.6 million USD) per year. 

 

Source: NDO