Running from November 15 to December 31, this event is co-organised by the municipal Department of Industry and Trade, the Department of Tourism, and the Department of Health with the goal of supporting the business community in the city to boost the consumption of goods and manage inventory.

It also contributes to stabilising economic growth and resuming production and business activities throughout the city.

According to the organising board, nearly 590 businesses have registered to join the Shopping Season, who will provide customers with more than 1,690 promotional programmes.

The participating businesses are encouraged to host their promotional activities in various forms with priority on boosting online activity and cashless payments.

The organising board has also stepped up communication efforts for the event to attract a wider range of customers while making final preparations for other supporting events including fairs, trade exhibitions, and conferences to enhance the supply and demand connection for goods between Ho Chi Minh City and other localities in December.

Accordingly, the Ho Chi Minh City Trade Promotion Fair 2021 will be held from December 21 to 26 at Phu Tho Gymnasium in District 11, featuring up to 450 booths.

Over 3.7 million orders made in 60 hours of online shopping

“60 hours of online shopping in Vietnam” brought huge incentives to Vietnamese consumers, with over 3.7 million orders made, up 267% compared to the average level in the year.

Year-end shopping season pumps up storage demand

Online sales discounts during the year-end season is pushing up demand for storage in Vietnam with major e-commerce players racing to make deliveries.

E-commerce platforms bank on year’s biggest sales event

Nov. 11 has become the biggest shopping event of the year in Vietnam as e-commerce giants throw big bucks into promotions, seeking to entrench the online shopping habit among locals.

Vietnam’s e-commerce to expand 53% in 2021

Vietnam’s digital economy is anticipated to reach a value of US$21 billion in 2021, a year-on-year increase of 31% thanks to a 53% growth in e-commerce, according to the e-Conomy SEA 2021 report released by Google, Temasek and Bain & Company.

Vietnam's e-commerce forecast to surpass US$11.8 billion

Vietnamese e-commerce market is forecast to continue growing in the post-pandemic period, with revenue surpassing last year's figure, according to experts.

Source: NDO