After two years of Covid-19, Vietnam aims to attract 65 million local and international tourists, earning an estimate of VND400 trillion ($16 billion) in revenue.

Korean tourists in ao dai post with Bia Saigon's 2023 Tet Collection at the Vietnam Culture and Tourism Festival in Korea.

The culture and tourism sector was expected to contribute between 15 and 20% of the tourism industry’s total revenue, projected at $40 billion by 2030, according to the national strategy for the development of Vietnamese cultural industries until 2020, with a vision to 2030.

In support of national strategic objectives, Sabeco has joined hands with government and social entities to organize multiple programs to celebrate Vietnamese culture.

In May 2022, Sabeco signed a three-year agreement with the ministry to help upgrade the national sport level and develop Vietnam as a must-visit destination of tourism, culture, and cuisine among both international and local tourists.

Sabeco handed over VND5 billion to the Vietnam Administration of Sports (VSA) under the ministry on Oct. 6 to support Vietnam’s national athletes.

Since the beginning of this year, Sabeco has implemented a variety of initiatives to support and honor Vietnamese culture and tourism: Dem Saigon (Saigon Night), a series of culture and cuisine program organized in collaboration with Ho Chi Minh Youth Communist Union to help revive the local cuisine of 36 provinces and cities; the C ASEAN, and arts and culture event in Southeast Asia to preserve traditional Southeast Asian culture and instruments among the young generation.

Most recently, Sabeco was the main sponsor and partner of the Vietnam Culture and Tourism Festival in Korea. The event took place from Oct. 13 to 19 to present to international tourists signature aspects of Vietnamese culture, including Bia Saigon, a brand that has been long associated with the country’s cuisine.

Sabeco has also demonstrated its commitments to the development of Vietnam’s sports through different activities: being the diamond sponsor for SEA Games 31; supporting the Doping Control Program at SEA Games 31; sponsoring Vietnam’s national football teams (both male and female), Bia Saigon Cup 2022 (VPL-S3) and Press Cup 2022.

Sabeco's continuous efforts to preserve and promote the values of Vietnam's culture, arts, tourism and sports are part of the company's long-term strategy of sustainable development that focuses on the 4Cs: culture, country, conservation, and consumption.

Through the tripartite partnership among government - business and social organizations, Sabeco commits to more activities to support and bring out the best of Vietnam.

​Vietnamese singer duets with Calum Scott in Thailand

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Bustling Kate Festival in Ninh Thuan

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Hanoi to host International Guitar Festival

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Cheo - traditional theatrical art imbued with Vietnamese cultural identity

Cheo is a traditional theatrical art imbued with Vietnamese cultural identity. It is believed to have originated in the 10th century and has its roots in village festivals in the Red River Delta.

123 films to compete at Hanoi International Film Festival

The 6th Hanoi International Film Festival will showcase 123 films from 50 countries and territories between Nov. 8-12.

Source: VnExpress