The store, located at Taikoo Hui, a vibrant area in China’s biggest city, was opened Wednesday after Trung Nguyen Legend set up a representative office in China and 10 years after starting exports to the country, the company said in a statement.

A customer makes purchases at Trung Nguyen Legend store in Shang Hai, China, Sept. 21, 2022.

It estimates that for every 18 cups of coffee sold in China, one is from Trung Nguyen Legend.

The company, managed by "Vietnam coffee king" chairman Dang Le Nguyen Vu, operates 77 coffee stores in Vietnam.

China’s coffee market is set to grow 10.42% annually from 2022 to 2027, the company said, citing research by Mordor Intelligence.

Last year, China was the eighth largest importer of Vietnamese coffee, up from 12th place in 2018.

Vietnam exported $128.4 million worth of coffee to China last year, up 34% from 2020.

Foreign business representatives recommend solutions to promote Vietnam's development

Representatives from foreign-invested businesses and business associations frankly pointed out shortcomings and obstacles, and proposed solutions to promote development in Vietnam at a hybrid meeting with Prime Minister Pham Minh Chinh on September 17.

Vietnam introduces business environment in Japanese prefecture

A forum discussing Vietnam’s business environment was held in Japan’s prefecture of Kanagawa on September 9.

Bac Giang ensures labour safety and hygiene in business

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Vietnam, Russia hold business dialogue at EEF 2022

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Positive signs from FDI business

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Source: VnExpress