“Known and named” products

“The brand is a major part to create the trademark for the enterprise or product. The brand protection registration acts as the basis for the business and producer to protect and improve their own commodity trademark,” shared Nong Tran Hien, owner of Hong Ky mountain goat brand (Yen The district, Bac Giang province).

The dried vermicelli of Da Mai ward (Bac Giang province) with protected commodity brand enjoys wide consumption market.

An acknowledged brand eases the product consumption, he said. Now, his facility regularly breeds thousands of mountainous goats to supply to the market in stead of the scattered raising model.

According to the statistic from the competent agencies, Bac Giang province has 1,340 applications asking for commodity brand protection registration, nearly 690 of which were granted the Certificate of Protection by the National Office of Intellectual Property of Vietnam (NOIPV) including 1 geological identification for Luc Ngan lychee; certified brands of Yen The hill chicken, Hiep Hoa pomelo, Yen The green tea; 41 collective brands of Son Dong wild honey, Da Mai cake and vermicelli, Da Mai safe vegetable...and more than 640 common brands.

Together with building the trademark, recently the Department of Science and Technology (DoST) consulted the provincial People Committee to protect some products with famous trademark in the province at several countries worldwide such as Luc Ngan lychee, Ke rice noodle, Chu rice noodle, Yen The hill chicken.

After being protected, the Bac Giang’s products have trademark and enjoy easier consumption. Regarding the lychee, the province has recently earned total revenue of some 5 trillion VND (215.7 million USD) with average selling price of 58,000 VND per kilogram of fruit. Its export turnover hit 2,123 billion VND (91.625 million USD).

Thus, the “known and named” products in Bac Giang province have brought high economic values thanks to the great contribution of trademark building and commodity brand protection.

Protecting and improving the trademark level

Apart from the achieved result, there are a lot of difficulties to remain and develop the local brand such as simple package that fails to meet the customers’ trend, nondevelopment of protected products...

Thus, it is a must to conduct the intellectual property registration for the provincial farm produce, especially among the global integration and competitiveness currently.

The action not only ensures the intellectual property of the brands or geological identification of provincial farm commodities in and outside the country but also creates the “stamp” to prove for their quality.

According to the DoST leader, the Department will coordinate to well implement the provincial policies about supporting, building the trademarks for the local products; propose the provincial People’s Committee to review the key and potential products for development toward higher value; stably maintain and develop the protection for several products in new countries.

Also, the DoST urged the Ministry of Science and Technology to promptly execute the project to build the geological identification to Sam Nam Nui Danh (the ginseng in Danh mountain) and Luc Ngan orange.

Phu Tho builds trademarks for local farm specialities

The northern mountainous province of Phu Tho is pursuing the policy of developing agriculture, with one of the priorities being building trademarks for local farm specialities, some of which have long been known wide and far inside Vietnam.

Support trademark development for community farm produce

(BGO) – The People’s Committee in the northern province of Bac Giang has approved for the project to build and develop the provincial level community farm produce in the period of 2019 – 2021, the Department of Industry and Trade (DoIT) reported. 

Bac Giang farm produce store opens in Hanoi

(BGO) – Implementing the instruction of the provincial People’s Committee, the Department of Industry and  Trade on December 1 opened the store to introduce and sell the signature and key farm produce of Bac Giang province in Hanoi as well as promote the orange and pomelo grown under VietGAP procedure with stamp for origin traceability of Luc Ngan district. 

Increase value of signature farm produce

(BGO) – Hiep Hoa district (Bac Giang province) has many signature products preferred by a wide range of customers such as Thai Son glutinous rice, Hoang Luong water dropwort and Van Chung cake among others. The district is now highly focusing on increasing the productivity and quality as well as building the trademark to improve the economic value for the farm produce.    

Bac Giang to open farm produce store and promote Luc Ngan orange, pomelo in Hanoi in early December

(BGO) – According to the Department of Industry and Trade (DoIT), to develop and promote the trademark as well as focus on consuming Luc Ngan orange, pomelo and signature, key and potential products of Bac Giang province in Hanoi city, the DoIT planned to open a store on December 1, 2019 in Hanoi to sell the key and signature agricultural products of the province as well as promote Luc Ngan orange and pomelo.  

Ngoc Han