Under the plan, the provincial Department of Industry and Trade will coordinate with the Department of Agriculture and Environment, local authorities in Luc Ngan and Chu Township, as well as TikTok Vietnam and Sendo Farm.

Illustrative image.

The campaign will connect lychee producers—gardens and cooperatives meeting Japanese geographical indication, VietGAP, GlobalGAP or organic standards—with consumers nationwide.

Key activities include farm tours, livestreams, video promotions and a hashtag-driven social media push. TikTok Vietnam will support with content, marketing strategies, and influencer engagement.

The agriculture department will provide data on harvest progress, production volume, and fruit quality.

It will also assist growers with harvesting, packaging, and preservation techniques to meet domestic and export standards. Information on growing areas will be digitized to support traceability.

Local governments will facilitate events and mobilize growers to join, ensuring product quality. Provincial media outlets will promote the campaign across platforms to raise awareness and drive demand.

TikTok and Sendo will draft detailed implementation plans and provide technical platforms and digital tools for product marketing.

The programme reflects Bac Giang’s broader push to modernize agricultural trade and expand market access for local specialties.

Over 100 tonnes of lychee land safely in France

BAC GIANG - More than 100 tonnes of early-ripening lychees from Tan Yen district, Bac Giang province on June 14 landed safely at Charles de Gaulle Airport in Paris, marking a major milestone in the export of Vietnamese agricultural products to Europe.

Bac Giang sells over 60,000 tonnes of lychee

BAC GIANG – As of June 15, Bac Giang province has sold over 60,000 tonnes of lychee, according to the Department of Industry and Trade. About 50,000 tonnes were consumed domestically, while the rest were exported to China, Japan, the United States, Australia, Europe and Canada.

Luc Ngan’s sleepless nights as lychee harvest peaks

BAC GIANG – In the stillness of night, farmers in Luc Ngan district (Bac Giang province) begin their new day. With headlamps and flashlights, they weave through lychee orchards, skillfully picking bunches of ripe, crimson fruit to make it in time for early morning sales. 

Luc Ngan Lychee Week attracts workers at industrial parks

BAC GIANG – As part of “Luc Ngan Lychee Week,” Bac Giang’s Department of Industry and Trade set up promotional booths near factories and worker housing areas in Van Trung Industrial Park and Noi Hoang ward on June 12. Lychees are made available during workers’ shift breaks, with strong interest from both local and foreign customers, including Chinese buyers.

Bac Giang streamlines lychee exports with authorized code system

BAC GIANG – Bac Giang province has, for the first time, implemented an authorization system for lychee growing area and packaging facility codes, resulting in smoother export procedures and better access to high-end markets.

Early lychee harvest draws tourists to Tan Yen hills

BAC GIANG – As summer arrives, the early lychee orchards in Tan Yen district, Bac Giang province turn bright red, signaling harvest season and attracting a growing number of tourists eager for hands-on agricultural experiences. By combining farming and tourism, local authorities are unlocking “dual benefits” from the region’s famed lychee crops.