It is jointly organised by the Ho Chi Minh City Department of Tourism and the municipal Women’s Union.

Ao Dai creations by designer Viet Hung introduced at Ho Chi Minh City Ao Dai Festival 2022 .

A representative of the department said the event is hoped to create a source of inspiration for designers and students nationwide, and promote the image of the country’s traditional costume.

It is to foster young people’s sentiments for and enrich documents on Ao Dai, turning it into a national intangible heritage.

Entries will be accepted until April, encouraged to use traditional materials such as silk and brocade and to apply manual techniques so as to support traditional craft villages.

Information on the contest can be found at a Facebook page and website of the Ho Chi Minh City Ao Dai Festival at https://www.facebook.com/lehoiaodai and https://lehoiaodaitphcm.com.vn, respectively.

Emperor Bao Dai lacquer to go under hammer

‘Hoang Hon Vang Tren Vinh Ha Long’ (Golden Sunset Over Ha Long Bay) by painter Pham Hau will be auctioned by Hong Kong-based firm Bonhams on Nov. 27.

Handbags inspired by traditional Vietnamese ao dai

Fashion designer Cuong Dam has just launched a collection of unique and minimalist leather handbags, inspired by the image of Vietnam's traditional ao dai.

Vietnamese contestants move past ao dai at beauty pageant

Vietnamese contestants at the Miss Universe pageant have repeatedly surprised international audiences with outfits inspired by traditional but mundane items like banh mi and ca phe sua da.

Hanoi fashion show showcases the cosmopolitan ao dai

‘Our Ao Dai,’ a fashion show held at the Temple of Literature in Hanoi will present cosmopolitan versions of the ao dai, Vietnam’s traditional attire.

Source: NDO/VNA