The event aimed at honouring traditional cultural values and the love for Ao Dai – the country’s intangible cultural heritage. Particularly, it is part of activities to welcome the city’s 11th Party Congress for the 2020-2025 tenure.

Children in Ao Dai perform on the opening night of the festival.

Besides popularising Ao Dai, the festival is expected to introduce HCM City’s tourist sites and people to domestic and international friends.

In his opening remarks, Chairman of the municipal People’s Committee Nguyen Thanh Phong said the annual festival contributes to preserving and promoting the nation’s traditional values, and it is held in response to the “Ao dai – Vietnam’s cultural heritage” event, organised by the Vietnam’s Women Union in collaboration with the Ministry of Culture, Sports and Tourism.

Phong highlighted the necessity to preserve the beauty of Ao Dai, explaining it will help build a modern Vietnamese culture.

Ao Dai performances during the opening night of the festival.

This year’s event drew the participation of 14 designers, including Nguyen Tuan, Viet Hung, Vo Viet Chung, Ella Phan, Tuan Hai, Nhat Dung and Do Trinh Hoai Nam.

The HCM City Ao Dai Festival was initiated in 2014 as an outstanding cultural and tourism event of the city. It is also a key tourism product, which was identified while HCM City studied and built its tourism development strategy until 2030.

Vietnam’s world cultural heritages honoured through Ao Dai

Twenty-one collections of Ao Dai (Vietnamese traditional long dress), which featured world cultural heritages of Vietnam, were introduced to the public at a programme held at Van Mieu – Quoc Tu Giam (the Temple of Literature) on June 28.

Ao Dai festival to honour Vietnam’s landscapes

An Ao Dai (Vietnamese traditional long dress) Festival will take place at Hoi An city’s outdoor stage in Quang Nam province on June 14.

Designers introduce ao dai collections in HCM City

Fashion designer Vo Viet Chung has introduced his latest ao dai (Vietnamese dress) collection called Hoa Hon (Painting The Soul) in HCM City.  

Ao Dai design contest honours national costume

An Ao Dai design contest has been jointly launched by the Vietnam Women’s Union and the Ministry of Culture, Sports and Tourism with an aim of promoting both the image and the cultural value that the traditional long dress has in Vietnamese society.

Tailor passionate about woodblock-printed ‘ao dai’

(BGO) - Nguyen Thi Huyen (born in 1989) in My Ha commune, Lang Giang district (Bac Giang) has never eased her passion for traditional ‘ao dai’ (long dress). With her effort plus innate talent, she has gradually shown her ability in the field of fashion, especially with her collection of woodblock-printed ‘ao dai’.

Source: NDO