The event, jointly arranged by the Ministry of Industry and Trade and relevant agencies and businesses, will run until 12:00 noon on December 5.

The promotional image of the shopping event.

Consumers can obtain vouchers at https://onlinefriday.vn, mobile apps and websites of the programme’s partners.

More than 300,000 products are on discount, and over 50,000 vouchers have been offered.

The holding of the event aims to capitalise on advantages brought by digital technology application and e-commerce, as well as the sales of Vietnamese products.

Vietnam will work toward incorporating its Online Shopping Day with the online shopping event in the region to catch up with trans-border e-commerce trend as well as step up cashless payment, thus laying a foundation for authorities to suggest policies in support of enterprises in promotional activities.

Online groceries shopping booms as HCMC practices social distancing

Many HCMC residents have turned to online shopping for essential goods following a two-week social distancing order across the city, and e-commerce platforms are reporting a boom.

Over 3.7 million orders made in 60 hours of online shopping

“60 hours of online shopping in Vietnam” brought huge incentives to Vietnamese consumers, with over 3.7 million orders made, up 267% compared to the average level in the year.

Vietnam projected to become region’s 2nd biggest e-commerce market

Vietnam’s e-commerce market, currently the fourth largest in Southeast Asia, is likely to surpass Malaysia and Thailand to go second behind Indonesia, foreign companies and analysts say.

Vietnam Airlines launches e-commerce platform

Vietnam Airlines has launched a new e-commerce platform VNAMALL, focused on selling imported products from countries to which it operates.

Vietnam to be fastest-growing e-commerce market in Southeast Asia by 2026: Report

Vietnam is expected to be the fastest-growing e-commerce market in Southeast Asia by 2026, with e-commerce Gross Merchandise Value (GMV) reaching 56 billion USD by 2026, 4.5 times the estimated value of 2021, according to a report by Facebook and Bain & Company.

Source: NDO/VNA