According to a recent report by Metric, more than 766 million items were sold on these platforms in the first quarter, up 83%. Nearly 511,000 stores had orders, up 9%. The number of sellers on e-commerce platforms also rose by 9.22%.

Beauty, household and women’s fashion are among top industries in terms of revenue and sales volume on e-commerce platforms.

The beauty industry earned a revenue of VND11.25 trillion, bolstered by promotion programmes compared to offline stores.

Notably, household electrical appliances, phones – tablets and men’s fashion saw a breakthrough in revenue with a growth rate of more than 146%, and volume by 370%.

"Besides the economic recovery, businesses are increasingly confident in the development of the online retail market. E-commerce will be a must if sellers want to reach a huge number of customers," said Pham Bao Trung, sales director of Metric.

The report pointed out that Hanoi and Ho Chi Minh City took the lead in revenue and volume, accounting for 70%. However, e-commerce is no longer the playground of sellers in major cities but is spreading to localities.

Metric predicted that e-commerce sales would continue to be robust in the second quarter of this year with revenue to reach around VND85 trillion with more than 882 million items to be sold.

E-commerce grows 25% in 2023

The size of Vietnam’s e-commerce market is estimated to have reached 20.5 billion USD in 2023, for growth of 25 percent compared to 2022. This demonstrates that e-commerce is increasingly asserting its position as a crucial component of Vietnam’s digital economy, driving economic development and leading digital transformation in businesses.

Vietnam's e-commerce to hit 20.5 billion USD this year: conference

Vietnam’s e-commerce is expected to reach 20.5 billion USD this year, affirming its important role in the national digital economy, heard a conference held by the Vietnam E-commerce and Digital Economy Agency under the Ministry of Industry and Trade (MoIT) in Hanoi on December 1.

Bac Giang encourages businesses to join e-commerce platforms

BAC GIANG - Bac Giang authorities have always paid attention to developing e-commerce, especially in enterprises. The province strives to have 60% of businesses participate in e-commerce platforms by 2025 and use e-commerce applications to search for information and markets. 50% of businesses are expected to have their own websites to promote their brands and products.

Bac Giang responds to “National E-commerce Week”

BAC GIANG- The Department of Industry and Trade of Bac Giang province issued the implementation plan for the “National E-commerce Week and Vietnam Online Friday 2023”.

National e-commerce week, Online Friday 2023 to take place next month

A national e-commerce week will be held from November 27 to December 3, while Vietnam Online Friday 2023 is scheduled to run from December 1-3, according to the Ministry of Industry and Trade (MoIT).

Source: VnExpress