Easily identifying the product origin

It is the harvest time of Cua Song star apple fruit in Hop Duc commune (Tan Yen district). According to Nguyen Van Cuong, Director of Hop Duc Star Apple Production and Consumption Cooperative, 30 member households have stamped for the fruits’ origin traceability.

Member of the Hop Duc Star Apple Production and Consumption Cooperative stamps on the product before selling to the market.

By using a smartphone with the Internet to scan the bar code on the stamp, the customers can know the product information such as place of production, time of cultivation, caring procedure and time of harvest.

The stamp helps ease consumption. Recently, the tradesmen have visited each orchard to buy 2 tonnes of fruits with an average price of 40,000 VND (1.72 USD) per kilogram, up 5,000 VND per kilogram comparing to the same period last year. Also, two store chains in Hanoi city have shown their interest in a huge order to the cooperative’s fruit.

To date, the district has 7 products with a certificate of collective brand protection bestowed by the National Office of Intellectual Property of Vietnam (Ministry of Science and Technology), including 4 commodities with the stamp for origin traceability. The district will focus on stamping and labelling to guava, peanut and red scallion in the period of 2019 – 2020. Nguyen Thai Lai, Vice Chairman of the Tan Yen district People’s Committee.

Similarly, the product of Tan Yen clean pork has been stamped before selling to the market that helps affirm the trademark and ease the user to search for the product origin.

Ngo Xuan Luong, Director of Tan Yen Breeding and Clean Pork Consumption Cooperative in Ngoc Chau commune said: “The Cooperative daily supplies about 200 – 300 kilograms of pork to several canteens in the schools, industrial parks and stores in and outside the province. The product is packed and stamped for clear origin. By this method, Tan Yen Clean Pork has enjoyed convenient consumption and customers’ belief for over one year”.

Previously, Phuc Hoa early ripen lychee and Chau Son rice noodle were packed and stamped thanks to the support from the district People’s Committee.

Focusing on the key farm produce

Nguyen Thai Lai, Vice Chairman of the district People’s Committee shared the stamp for origin traceability is an inevitable trend in modern commodity production. The stamping on the farm products is to make the “identification card” to the produce so as to build the prestige and belief in doing business; increase the product value as well as help the customers to distinguish between the authentic and fake products.

Defining the trademark building importance in increasing the value and competitiveness of the agricultural products, the district has prioritized to mobilize the expense of stamp for origin traceability from now on till 2020. The trademarks of the major staples like fruits, peanut, red scallion…are protecting by the district authority. After receiving the certificate of the collective brand, the local authority will immediately design the stamp and label to increase the competitiveness and ease the consumption.

The stamp on Hop Duc star apple fruit.

To fulfil the target, apart from the provincial budget, the district has mobilized the local capital to support each agency with 40 million VND (1,700 USD) to make the stamp and 5- 30 million VND (215 – 1,200 USD) to register the certificate of VietGAP, GlobalGAP.

Besides, the orchard cultivation area (longan, guava, star apple, lychee) should be expanded while many concentrated production regions are supported to build the warehouse, processing facility, seedling, materials and trade promotion. Typically, the district has invested nearly 300 million VND (over 12,900 USD) in infrastructure construction to Quang Vinh Agriculture Cooperative in Cao Xa commune and Quang Trung Agriculture Cooperative in Lan Gioi commune

Adding to the district support programme, the farmers should actively join the linkage chain of hi-tech production to meet the demand and ease the stamp for origin traceability.

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Hoang Phuong