Bắc giang
Vietnam emerges as global durian powerhouse
Vietnam has established itself as a new giant in the global durian market, with export value reaching 3.3 billion USD in 2024, CNBC has recently reported.
According to investors’ reports, the country’s durian export experienced a 7.8 –fold increase as compared to 2022, accounting for nearly 50% of its total fruit and vegetable shipment value.
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Vietnam's durian export revenue reaches 3.3 billion USD in 2024. |
This success is largely attributed to strong demand from China, where durian is considered a luxury fruit and a creative culinary ingredient.
In November 2024, Chinese durian imports totaled 1.53 million tonnes valued at 6.83 billion USD, marking a 9.4% increase year-over-year. Vietnam commanded 47% of this lucrative market, closely trailing Thailand's leading position.
Durian has become a trending phenomenon among China's middle class, with an array of innovative products such as durian hot pot, durian bread, and themed buffets.
Vietnam has capitalised on this opportunity by maintaining year-round and high-quality production to meet premium market demands.
Meanwhile, Indonesia is struggling to compete, with its durian exports reaching only 1.07 million USD in 2023, significantly below Vietnam's performance, according to Statistics Indonesia (BPS).
CNBC attributed Vietnam’s achievement to its comprehensive strategy, encompassing quality improvement, technological innovation, and international market expansion.
The country has utilised its 150,000 hectares of durian cultivation areas, particularly the Mekong Delta and highland regions, to maintain high-quality production throughout the year.
A strategic trade agreement with China, established through an export protocol in 2022, has further strengthened Vietnam's position. Accordingly, Vietnam commits ensuring strict food safety standards, product traceability, and modern freezing technology implementation.
Vietnam's durian success story demonstrates how strategic planning can transform a local agricultural product into a high-value global commodity.
The authorities of Lang Giang District in Bac Giang Province have diversified their support methods, including funding, livestock provision, and technical assistance, to assist local disadvantaged households in achieving sustainable poverty alleviation through livestock farming.
In 2024, the agricultural sector faced many difficulties, including storm Yagi. However, under the leadership and direction of the Government and the Prime Minister, the agricultural sector achieved many positive results. Notably, there was a record export revenue of more than 62 billion USD, a growth rate of 3.2%.
BAC GIANG - With the close guidance from the Agriculture sector and localities, winter crop production in Bac Giang province this year has been going smoothly. Local farmers are now focusing on caring and harvesting the crops in all fields across the districts, township and city.
BAC GIANG – Targeting to bring the products under One Commune One Product Programme (OCOP) into depth, efficiency and sustainability as key programme for rural economic development in the direction of promoting internal strength and increasing value, in recent years, Luc Nam district (Bac Giang province) has paid special attention to building brands, supporting entities to improve quality as well as promoting and expanding the product consumption market.
BAC GIANG - On December 20, the Cooperative Alliance of Bac Giang province organized a conference to connect and support cooperatives in promoting products at points of introduction and consumption of products under Once Commune One Product programmes (OCOP) and regional signature produce.
BAC GIANG - In recent years, the agricultural sector and localities in Bac Giang province have paid attention to promoting research, transferring plant and animal varieties, advanced production processes and new technologies into production, thereby helping improve product quality and value, increase people's income and promote the movement of building new rural areas.
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