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Bac Giang lychees enter Thailand’s major shopping malls

Updated: 10:14, 09/07/2023
The first batch of Bac Giang lychees exported to Thailand via the official channel has been introduced to Thai consumers by The Mall Group at its seven shopping malls.

Vietnamese lychees were already present in Thailand a few years ago, but this is the first time that the fruits are on sale at a major supermarket chain in the country.

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Bac Giang lychees on sale at the Siam Paragon shopping mall in Bangkok, Thailand.

This batch of Bac Giang lychees is offered at Gourmet Market stores, which specialise in food and household items.

Nguyen Xuan Viet - Chairman of Vifoco, which exported Bac Giang lychees to Thailand, said he is very happy to be one of the pioneering enterprises to bring fresh lychees to Thai consumers.

He added that in May 2023, with the assistance of the Vietnamese trade mission in Thailand, his company approached some Thai retailers to discuss the export of lychees to this market.

After many efforts, Vifoco and its partners completed the necessary procedures to export the first batch of lychees, which were introduced to Thai consumers on July 7.

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Thai consumers taste Vietnamese lychees.

At the Siam Paragon shopping mall, Thitikorn, a local consumer, said in his opinion, Vietnamese lychees have thick flesh, are juicy and sweet, and prices are affordable, so they will be favoured by Thai people.

In the meantime, Somsri Somta, another Thai consumer, stated that she and her children tasted the Vietnamese lychees and liked them very much.

For his part, Somkiat Wongsakulchai, chief executive of Ekthai, which distributes Vietnamese lychees in Thailand, spoke highly of the fruit’s quality and stated that the company will expand the distribution of Vietnamese lychees to more branches next year.

With positive responses from Thai consumers and partners, Viet expressed his optimism that his company could export 1,000-2,000 tonnes of fresh lychees to Thailand next year.

Bac Giang diversifies processed lychee products
(BGO) – It is now main harvest season of Luc Ngan lychee in Bac Giang province. This year, the whole district has more than 17,300 hectares (up more than 1,600 hectares compared to 2022) with estimated output of 98,000 tonnes. In addition to fresh consumption, lychee is processed into many products, helping diversify local agricultural products.
Bac Giang renovates lychee season tour to lure visitors
(BGO) – Lychee tourism development in Luc Ngan district (Bac Giang province) has been done for years. Thanks to diverse and creative implementation this year, the district has attracted many visitors.
Bac Giang lychees cost about 34 USD per kg in the US
(BGO) – Bac Giang fresh lychee has been on sale at some supermarkets in the US with the price of 780,000 VND (nearly 34 USD) per kg.
Bac Giang farmers harvest lychee through the night
(BGO) – On every lychee season, the farmers in Luc Ngan district (Bac Giang province) harvest the fruits through the night to sell them in early morning. Not only local farmers but also traders near and far stay awake to buy and consume the fruits.
Bac Giang fights smuggling to facilitate lychee trade, production
The northern province of Bac Giang will step up the fight against smuggling, trade fraud, and counterfeit goods in the locality, according to head of the provincial market management agency Chu Thanh Hien.

Source: NDO

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