Thanks to great efforts, close coordination of domestic organizations and agencies as well as high perseverance, determination and professional investment of US based Dragonberry Produce Company in Canby City, Oregon, nearly 20 tonnes of Bac Giang fresh lychees were officially exported to the US by sea then distributed and sold at Safeway and Albertsons supermarkets in the Western states.

Bac Giang lychees are displayed and sold at the central prominent area of Safeway supermarket.

In Washington, Oregon and California, the lychees have been sold in the supermarket system since June 30, 2023 to serve American consumers on the occasion of National Day on July 4. This was the first large-scale sea shipment of Bac Giang to this market, helping open a new transport channel for lychee consumption to the US.

Safeway supermarket is the largest supermarket chain on the West of the US with 913 stores while Albertsons supermarket chain has more than 300 stores. It is a great success to continue selling lychee at these supermarkets at a fairly competitive price of only 3.99 USD/pint (200,000 VND/kg) during consumption promotion of Vietnamese fruits in general and lychee in particular in the US. Because most of Vietnamese fruits exported to this market can only access to small markets and supermarkets serving Asian consumers.

Bac Giang lychees are sold at supermarket in the US.

Bac Giang lychee was imported and distributed by Dragonberry Produce under the brand of Golden Lychee and eye-catching package so it has been widely preferred by US consumers, helping diversify the markets, further promote the export of agricultural products and food from Vietnam to the US market.

To bring Vietnamese lychees, including Bac Giang lychees to more US users, the Trade Branch in San Francisco cooperated with the Vietnamese Entrepreneurs Association in the United States (VENUSA), organizations and enterprises to launch promotion and communication activities on information channels, especially on social networks; organize stalls to display and sell lychee fruit in some Vietnamese and Asian market areas; offer events to help people taste and like the fruit, thereby promoting its consumption.

The lychees are put in preliminary processing before export.

In the coming time, the Vietnam Trade Office in the US will pay more attention to connecting, supporting and removing difficulties in the consumption of Vietnamese farm produce in general and Bac Giang in particular in the US market.

Dragonberry Company was established in 2004 in Oregon (US) and specialized at trading, importing, exporting and distributing high-class fresh fruits into major US supermarket chains such as Kroger, Albertsons, Safeway. …

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