The number of online shoppers grew about 1.12% year-on-year to 44.8 million people last year from 39.9 million people in the previous year, says the book. Average spending for online shopping was US$225 per person, US$23 higher than in 2018.

Vietnam’s B2C e-commerce revenue rose by 25% to US$10.08 billion in 2019, according to the e-Commerce White Book 2020.

Head of the iDEA Dang Hoang Hai said 2019 saw a big change of Vietnam’s e-commerce sector when the country was implementing the government’s master plan for e-commerce development between 2016 and 2020.

He noted that e-commerce has smoothed the way for the flow of goods and services and supported firms, especially small- and medium-sized enterprises, in seeking business opportunities in the era of international integration and the Fourth Industrial Revolution.

The book provides readers with an overall picture of Vietnam’s e-commerce industry from legal environment, logistics infrastructure, payment to use of e-commerce among businesses, exporters and people.

Vietnam has set a target that the e-commerce industry would grow by 25% per year to US$35 billion with more than half of the population shopping online by the end of 2025.

According to the e-Commerce White Book 2019, e-commerce revenue jumped 30% from US$6.2 billion in 2017 to US$8.06 billion in 2018.

The size of the local e-commerce market was expected to reach US$13 billion this year.

The e-Conomy SEA 2019 report by Google and Temasek predicted that e-commerce in Vietnam would expand 43% per year in the 2015-25 period, making it the fastest growing e-commerce market in the region.

Vietnam is now the second fastest growing e-commerce market in Southeast Asia, after Indonesia.

Vietnam E-Pavilion on e-commerce platforms debuts

The Vietnam E-Pavilion on e-commerce platforms was rolled out by the Ministry of Industry and Trade (MoIT)’s E-Commerce and Digital Economy Department in Ho Chi Minh City on December 2.

Year-end promotions heat up e-commerce market

The year-end online shopping frenzy has kicked off with giant local and foreign players like Lazada, Tiki, Sendo, and Shopee rolling out promotions since the middle of last month.

E-commerce to give firms more export chances

Vietnam has been recording strong development in e-commerce, through which businesses will have more chances to promote export, an official said at a workshop in Hanoi on October 18.

E-commerce to help businesses boost exports

Vietnamese businesses should make use of e-commerce to promote exports, heard a workshop held in Ho Chi Minh City on September 25.

E-commerce helps promote Vietnamese brands to int’l markets

Introduced on the global online market Amazon.com, many traditional products of Vietnam have been attracting international consumers, contributing to promoting purchase power and increasing sales. 

Source: NDO /VNA