Currently, the strong development of the tourism industry has made the number of visitors in many countries, including Vietnam, constantly increase. This situation is praiseworthy, but also requires frequent innovation from the tourism industry in finding new destinations and making unique experiences to attract tourists, thereby helping boost the sector’s growth towards stable and sustainable development.

Artists perform on a water floor in the stage within the “Tinh hoa Bac Bo” show in Hanoi.

The combination of tourism and theatre has been considered a new direction for a range of travel businesses, promising to bring about positive effects. Under this combination, two benefits can be seen immediately. 

Firstly, a dynamic and modern stage model based on crystallising the characteristics of the national culture would contribute effectively in promoting tourism of each country. Meanwhile, through tourism, theatre genres would be expanded to a large number of the audience, and artists would have more space to be creative.

In fact, over the past years, many art forms, including the stage, have contributed significantly to the success of the tourism industry in many countries. In some countries, the stage has been chosen as the key to serve tourists, reflected in the art performances that are the main theme of the tours. 

In Vietnam, in the design of tours, besides the linking with historical monuments and scenic spots, some travel businesses have added enjoying the traditional theatre arts, such as cai luong (reformed opera) and don ca tai tu (Southern amateur music) in the Mekong Delta, tuong (classical) drama in Binh Dinh, ca kich (traditional royal theatre) in Hue, bai choi (singing while playing cards) singing in Quang Nam...

The impressive stage of the “Ky uc Hoi An” show in Quang Nam.

The common feature of these two programmes is the use of scene design and stage lighting which is elaborately choreographed with the combination of both traditional and modern arts, under the effective support of sound and lighting that impress the audience. 

Through these shows, visitors not only enjoy a variety of unique traditional arts but also have the opportunity to understand and love the destinations’ culture.

The new direction is expected to soon bring about high efficiency in practice, contributing to promoting the strong development of the tourism and theatre, thereby making a positive contribution in promoting the image of the Vietnamese country and the people to the world.

However, it must be acknowledged frankly that, at present, the travel agencies' introduction of art performances on their tours is still largely in a spontaneous and fragmented manner with a range of limitations, resulting in a quite monotonous and unattractive content. From such a situation, there must be a methodical strategy to make the combination of tourism and theatre more effective.

For the tourism industry, experts have suggested to proactively "order" the art units and tourism agencies in enhancing the integration of artistic enjoyment activities in organising their tours. 

Ca Mau’s culture, tourism week slated for December

Ca Mau province will organise a culture and tourism week this December in an effort to attract more tourists to the southernmost land of Vietnam.

Tay Yen Tu Culture – Tourism Week 2020 scheduled on lunar January 5 – 19

(BGO) – The People’s Committee in Bac Giang province has issued the Plan to organize Tay Yen Tu Culture – Tourism Week 2020 (Culture – Tourism Week) themed “Bac Giang – the sacred land Tay Yen Tu” as a provincial level.

Bac Giang event to foster tourism, business activities

A culture, tourism and trade week opened in the northern province of Bac Giang on October 5, attracting the participation of more than 500 businesses.

HCM City taps potential for medical tourism

International visitors who came to Ho Chi Minh City for health care make up 40 percent of the total number of foreign tourists to Vietnam for this purpose.

Culture-Tourism Trade and Entrepreneur Week in Bac Giang features wide range of activities

(BGO) – The Business Association in the northern province of Bac Giang on September 27 held a communication conference for the Culture-Tourism Trade and Entrepreneur Week in Bac Giang province under the integration era in 2019.

Source: NDO