This is the second year the event has been organised by the provincial People’s Committee and Big C Thang Long (of the Central Group Vietnam) to promote the province’s agricultural products, with longan being the key fruit to Hanoi and other neighbouring localities’ customers.

A customer buys longan at Big C Thang Long in Hanoi. The “Son La Longan and Safe Farm Produce Week 2019” will run until July 23.

Twenty-one local enterprises with 30 booths are displaying their products, many of them have obtained safe food standards such as VietGap and GlobalGap including longan, custard apple, mango, passion fruit, avocado, banana, red flesh dragon fruit and other farm produce.

Building a good trade marketing campaign will help provinces not only increase sales of their agricultural products but effectively build their product brands, said Vu Duc Thuan, deputy director of the Son La province’s Department of Planning and Investment.

Thuan said since last year, the province had built a trade promotion campaign to introduce the locality’s safe agricultural products which had seen positive results.

He added that farmers now have paid attention to fruit preservation, packaging and origin traceability which meets export standards to the EU and China.

Most of the products in the Son La Longan and Safe Farm Produce Week 2019 could be traced in terms of origin of production, he said.

The total area of longan cultivation in the province increased to more than 15,000 hectares this year, a 2.5-fold increase compared to 2015, with output expected at 73,000 tonnes. Longan exports this year is estimated at nearly 10,000 tonnes (fresh and processed fruit) worth about 10.6 million USD.

Besides longan, the province has cooperated with Big C to organise many weekly trade activities to promote other agricultural products such as strawberry, plum, mango and Da river fish. Sales of the province’s agricultural products at Big C achieved a stunning growth rate of 20 times, data of the supermarket chain showed.

Apart from Big C, the province also introduced its products in other modern retail chains including Lotte, Hapro and Co-opmart.

Northern localities enjoy bumper longan crops

  

Hung Yen longan becomes dessert on Vietnam Airlines flights

Longan, a specialty from the northern province of Hung Yen, will be served as a dessert on over 70 domestic and international routes of the national flag carrier, Vietnam Airlines.

Hung Yen needs to reasonably zone for longan: Deputy PM

Hung Yen needs to reasonably mark off areas for the cultivation of longan and pay attention to the production, processing and consumption of the provincial specialty, Deputy Prime Minister Vuong Dinh Hue stressed at a trade promotion conference for the fruit and other farm produce of the Red River Delta province held on August 12.

Bac Giang sees a bumper but low price- longan crop

(BGO)- After a bumper lychee crop with high prices, the people of Bac Giang province get in the longan harvest season. This year, the longan crop is bountiful but its price is low while the consumption has not been paid due attention by local governments and competent agencies. 

Hanoi consumers introduced to Son La’s longan and safe farm produce

A Son La longan and safe farm produce week is being held in Hanoi from August 3 to 9, as part of the major activities planned to promote the consumption and boost the exports of longan products from the northern province of Son La in 2018.

Source: VNA