According to digital travel platform Agoda, Viet Nam has officially entered the top five most searched Asian destinations among European travellers for the summer of 2025.

A tourist visits the incense-making village of Quang Phu Cau, Ung Hoa District, Ha Noi.

The list was compiled during the peak travel months of July and August. Thailand tops the ranking, followed by Indonesia, Japan, Malaysia, and Viet Nam — marking the first time the country has appeared on the list, affirming its growing appeal on Asia’s summer tourism map.

Agoda’s report was based on accommodation search data from July and August 2025, coinciding with the peak holiday season in Europe.

France, the United Kingdom, Germany, Russia and Norway were the five European countries with the highest number of searches for travel to Viet Nam this summer.

In addition to familiar markets, Viet Nam also attracted attention from emerging European countries. Search volumes from Hungary rose significantly by 320% compared to the same period last year, followed by Turkey (288%) and Poland (153%).

These figures indicate that Viet Nam is increasingly becoming a sought-after destination across the continent.

In Viet Nam, the three most favoured cities among European travellers this summer are Da Nang, Ho Chi Minh City and Ha Noi. The blend of fresh coastal air and the vibrant pace of urban life has made these cities stand out in the eyes of European visitors.

These destinations are set to continue drawing in European travellers eager to explore Viet Nam’s natural landscapes, unique cultural heritage, and the dynamic rhythms of its cities.

Discovering picture-perfect route through Truong Son forest

The western branch of the Ho Chi Minh Road from Quang Binh to Quang Tri captivates visitors with its pristine, tranquil wilderness amid the immense Truong Son mountain range and its historic sites. The majestic landscape here unveils great potential for developing eco-tourism and heritage tourism.

 

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Vietnam Airlines launches direct Busan–Nha Trang route

National flag carrier Vietnam Airlines inaugurated a new direct air service linking Busan - the Republic of Korea (RoK)’s second-largest city with Nha Trang, the renowned beach destination in Vietnam’s central province of Khanh Hoa on June 1.

 

Vietnam's coconut candy ranks best Asian confection

Coconut candy from Vietnam's Mekong Delta has secured first place in the list of top 100 Asian confectioneries by international food magazine TasteAtlas.

Camping atop 400-million-year-old headland in central Vietnam

Located on the remote coast of central Vietnam, Ban Than's rock formations invite travelers to camp under the stars and greet the dawn with waves crashing below.

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