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Vietnamese bananas gain a foothold in Japanese market

Updated: 08:47, 28/06/2021
Vietnamese Goods Week in Japan ended on June 27 with Vietnamese bananas finding a foothold in this choosy market.

During the three-day event, along with lychee and dragon fruit, Vietnamese bananas attracted the attention of Japanese consumers.

Katsuhiko Dan, an office worker in Japan, said “Vietnamese bananas are delicious. This will be my regular choice.”

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Soichi Okazaki, Executive Officer of AEON Co. Ltd, and Vietnamese Ambassador to Japan Vu Hong Nam introduce Vietnamese bananas to Japanese reporters.

Soichi Okazaki, Executive Officer of AEON Co. Ltd – the organiser of the Vietnam Goods Weeks, said Japan is importing bananas from many places such as Ecuador, the Philippines and Taiwan (China), but Vietnamese bananas are delicious and taste better.

He said that the company will focus resources on promoting the import of bananas in the coming time.

With competitive prices and good quality, Vietnamese bananas can compete with similar products in the Japanese market, according to Okazaki,

He also said AEON is planning to import longan from Vietnam to sell in its supermarkets in Japan.

The two governments have reached an agreement that Japan will export tangerines to Vietnam, and vice versa, Vietnam will sell longan in Japan, Okazaki said, adding that longan and lychees are types of fruits that are easy to eat.

The annual Vietnamese Goods Week is an annual event organised by AEON Ltd. Co, the Ministry of Industry and Trade, and the Vietnamese Embassy in Japan. It aims to raise AEON’s sales of Vietnamese products in Japan to US$1 billion by 2025. Through the event, more than 100 businesses from 21 Vietnamese cities and provinces have introduced their products to Japanese consumers.

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Vietnam was the only country that was chosen by Japanese female tourists for its good food, according to a Cambodia/Laos/Myanmar/Vietnam travel sentiment survey.
More Japanese people interested in Vietnamese language
The number of participants in the Vietnamese language proficiency exams in Japan has increased over the past years, and those passing the tests have also been on the rise, showing the growing interest of Japanese people in the language.
Bac Giang lychee introduced at Vietnam-Japan trade promotion webinar
(BGO) - On the evening of June 16, the Japan Federation of Young Leaders and Entrepreneurs (JCI) in collaboration with JCI Vietnam under the Ho Chi Minh City Young Entrepreneurs Association organized an online seminar to promote trade between Vietnam and Japan, with the participation of a number of businesses and associations from both nations, including those in Bac Giang province.
Bac Giang lychees promoted at "Vietnamese Goods Week at AEON" in Japan
(BGO) - Vietnamese Ambassador to Japan Vu Hong Nam on June 4 had an online working session with Governor of Kagoshima prefecture Shiota Koichi to discuss ways to develop economic and trade cooperation between Vietnam and the Japanese locality.
Bac Giang exports nearly 10 tonnes of Thieu lychees to Japan
First batches of Thieu lychee, a specialty fruit of Luc Ngan district in the northern province of Bac Giang, in the 2021 crop left for Japan on flights arranged by national flag carrier Vietnam Airlines on early May 27.

Source: NDO/VNA

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