Brand valuation company Brand Finance and brand consultant Mibrand Vietnam presented official certificates of brand rankings, national brand values, and brand health indicators that meet the assessment standards of the International Organisation for Standardisation (ISO) to the 50 enterprises with the most valuable brands in Vietnam this year.

The Military Industry and Telecoms Group (Viettel) takes the lead in the top 50 brands in Vietnam in 2019.

The Viettel Military Industry and Telecoms Group (Viettel) topped the list, followed by the Vietnam Posts and Telecommunications Group (VNPT) and the largest dairy producer in Vietnam Vinamilk.

The workshop and announcement ceremony aims to honour businesses with the most valuable brands in Vietnam and open opportunities for Vietnamese firms to understand better about the importance of brand development.

CEO of Brand Finance in Asia-Pacific Samir Dixit said in the era of Industry 4.0, customers will be affected by technology.

Technology could lead to the success or failure of a brand, he said, adding that many businesses have gone bankruptcy or stopped operation over the past 15 years.

Therefore, businesses should focus on building and developing brands, he suggested.

HCM City to host two fashion weeks targeting Vietnamese brands

More than 100 garments for women and men created by Vietnamese fashion houses and designers will be showcased at the first Vietnam Runway Fashion Week to be held in Ho Chi Minh City this week.  

Vietnam’s top 10 most valuable brands in 2019

 

Luc Ngan lychee and Yen The hill chicken honored as “Vietnam golden agriculture brands 2019”

(BGO) – After 4 month survey across the nation, the General Association of Vietnam Agriculture and Rural Development selected 30 products of localities and enterprises to honor as the Vietnam Golden Agriculture Brands 2019, two of which are from Bac Giang province, namely Luc Ngan lychee and Yen The hill chicken.

Muong Thanh Hospitality to represent Vietnamese brands at WTA

Muong Thanh Hospitality has been announced as the only Vietnamese brand to take part in the prestigious World Travel Awards (WTA) 2019.

Southern Fruit Festival to highlight Vietnamese fruit brands

The 15th Southern Fruit Festival will take place from June 1-August 31 in Ho Chi Minh City, said the HCM City Tourism Department.

Source: VNA