The event, co-launched by the Vietnam Women’s Union Central Committee and the Ministry of Culture, Sports and Tourism, aims to celebrate the 90th anniversary of the union’s establishment and 110th anniversary of International Women’s Day (March 8).

Illustrative image.

This is an activity to honour the beauty and value of Ao dai in social life, raise awareness and people's pride and responsibility in preserving and promoting the precious traditional costumes regarded as a national cultural heritage, according to the organisers.

Women's unions in localities, particularly those members who are officials, civil servants and businesswomen, are encouraged to wear Ao dai throughout the week.

Many cultural activities related to Ao dai are being held, such as a photo contest on Facebook, beauty contests and fashion shows.

Experts said that in the country’s cultural and art history, Ao dai is not only a great work of art adding to the national beauty but also a symbol of the identity and spirit of Vietnam.

The traditional dress is suitable for all ages. It has become the standard costume on formal occasions or national holidays, weddings, New Year festival, graduation day or in important competitions.

Ao dai has also made a great contribution to promoting the image of Vietnamese women around the world.

Vietnamese designer to unveil newest ‘ao dai’ creations in Canada

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Fashion show on Seine River boasts charm of Vietnam’s Ao Dai

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Mrs. Ao Dai Vietnam Europe 2020 launched in Germany

The organising committee of the Mrs. Ao Dai Vietnam Europe 2020 pageant held a press briefing in Dresden, Sachsen state, Germany on June 9 to introduce the contest and honour the women with outstanding contributions among the Vietnamese community in Europe.

Thua Thien-Hue hosts ao dai festival

A festival on ao dai (Vietnam’s national dress) took place in the former imperial city of Hue, the central province of Thua Thien-Hue, on April 28.

Vietnam’s Ao Dai introduced at global fashion event in India

The Embassy of Vietnam in India has organized an Ao Dai (long dress) show in India in an effort to popularize Vietnamese culture and the national costume of Vietnam.

Source: VNA