According to the Director of Big C Bac Giang Supermarket Ha Van Hung, since June 5, the supermarket has sold about 2 tonnes of Luc Ngan lychee to the customers. Now supermarket is applying various promotion and discount programmes to the lychee with the selling price of 19 – 22.9 VND per kg (nearly 1 USD).

Luc Ngan lychee is sold at Big C Bac Giang Supermarket.

The lychee is input everyday to ensure the freshness with VietGAP certificate and stamp for origin traceability.

Beside fresh lychee, Big C Bac Giang Supermarket is well consuming several lychee originated products such as canned lotus seed and lychee pudding and lychee jelly with daily sold quantity of 150 – 200 cans to customers with the price ranging from 9.9 – 15,000 VND per can.

At Co.op Mart Bac Giang, apart from directly selling at the booths, the supermarket also introduces and sells lychee on online shopping application which helps consume 100 – 200 kg of lychee everyday, up about 20 percent comparing to last year volume.

Additionally, many supermarkets, stores and restaurants in the province introduce lychee into the meal to serve customers. Particularly, Hai Dang Restaurant (Bac Giang city) lists lychee into the menu in early season. As schedule, the restaurant will consume some 4 – 5 tonnes of lychee this year.

Vice Director of the Department of Industry and Trade Nguyen Van Phuong said the province will further accelerate the lychee consumption promotion activities in domestic markets to serve the population of about 100 million people.

To well fulfill the task, the Department has coordinated with the provincial competent agencies to implement various promotion and consumption campaigns, ink contract with the groups, supermarkets, wholesale markets, stores...

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Hoang Phuong