Double increase productivity

Visiting the craft village of rice noodle in Thu Duong village these days, we saw all households are busy with production form early day to the midnight.

Mac Thi Nghien said: “Annually on the Tet occasion, the demand for Chu rice noodle always double. For over one month except for the heavy rainy days, all members in my family wake up at 4 to 5 am to produce the noodle. Each day, my family grill some 200 – 300kg of rice on average, nearly doubling the volume in previous months”. Her family has to hire seasonal workers to ensure the sufficient quantity and product quality ordered by customers.

The makers pack rice noodle before delivering to the market.

Besides, family of Nguyen Thi Hoang is one of long time Chu noodle makers. On this occasion, she makes triple quantity comparing to the normal day. On average, her family make some 300 kg of rice with much increased benefit of 1 million VND per day.

According to Director of Xuan Truong Chu Rice Noodle Cooperative (Xuan Truong Cooperative) Pham Xuan Truong in Thu Duong village, Nam Duong commune, the customers normal place the order in the Lunar September to have enough products to sell on Lunar New Year occasion. One month later, the households focus on production.

Particularly, Xuan Truong Cooperative has 30 members which produce some 5 tonnes of rice noodle everyday, nearly doubling the volume made in other months of the year. For nearly two months, the cooperative has mobilized a 15 ton truck more to carry the noodle and deliver to the big supermarkets and distributors.

Firmly maintaining the trademark

Many trucks carry the rice noodle to the markets running alongside the main road to Thu Duong craft village. The village boasts for various products of rice noodle, brown rice noodle, Gac (Momordica cochinchinensis) noodle, vegetable noodle, fresh vermicelli and noodle..., in which rice noodle is the most preferable product.

On the Tet occasion, each craft man can earn some 8 – 12 million VND (345 – 517 USD) per month.

To encourage the development of the traditional craft village, for years, the local authorities have paid due attention to building the product trademark, investing to expand the production scale and consumption promotion, hence Chu rice noodle is now preferred by many domestic and foreign customers.

Adding to the support, the stable output with high profit help the makers invest more capital in modern machine to expand the production, increase the productivity and enhance the product quality. Additionally, the locals in Thu Duong rice noodle village also update new product package that suits to the customers’ demand.

Thanks to good quality and appearance, Chu rice noodle enjoys good consumption in national and international markets. Besides the big supermarkets and stores, it is sold at Thailand, China, German, Poland, Switzerland ...Recently, the village has received an order of 200 tonnes of product to export to Korea.

The product quality is always the first priority though the productivity must be increased. 4 cooperatives and many production linkage groups are established in Thu Duong village to draw the participation from almost all of the villagers who are clearly aware of production level increase toward trademark affirmation.

To firmly maintain the trademark, the People’s Committee in Luc Ngan district has instructed the Cooperatives, working groups and households to strictly follow the regulations to ensure the product quality.

In the upcoming time, the district will continue building the policy and mechanism to support the traditional craft village in term of machine, equipment and trade promotion to further enhance the quality of the craft village and expand the foreign markets.

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Hoang Phuong