At the Carrefour Tongre supermarket near the European Union (EU) headquarters in Brussels, Thanh Ha lychee is being sold beside other tropical fruit such as mangoes, cherries, peaches, and plums.

Weiss who is in charge of the Carrefour Tongre supermarket and Vietnamese lychee.

This is not the first time this supermarket has imported fresh lychee, usually from Madagascar, South Africa and Australia in November and December, but this is the first time Vietnamese lychee has hit shelves at this supermarket in summer.

“When I look at photos of Vietnamese lychee from Vinamex, I immediately liked it because the fruit is round and even. When I tried it, it was even better. I have never eaten such a delicious fruit and I decided to import and sell it so that the Belgian people can know this wonderful fruit from Vietnam,” said Weiss, in charge of the Carrefour Tongre supermarket.

Weiss noted he was very impressed by Vietnamese lychee and wanted to widely promote this special fruit to Belgian consumers. He believes that many local consumers will like this fruit when they enjoy its taste for the first time.

Weiss decided to import 100kg of lychee to distribute to the five Carrefour supermarkets he is in charge of, the fruit being sold at EUR25 per kg, quite a high price as compared to other fruit. He added that Vietnam should improve its post-harvest technology to keep lychee fresh longer.

Director of Vinamex, Minh Lien, said her company will ship the next batch of lychee to Belgium and then thereafter the Hung Yen longan. She expressed her belief that the Hung Yen longan will also win over consumers in the country.

The implementation of the EU-Vietnam Free Trade Agreement has paved the way for Vietnamese agricultural products to further enter Europe. Recently, a Vietnamese firm in coordination with a company in the Czech Republic imported one tonne of Luc Ngan lychee to distribute to 10 markets in the EU, among others.

Vietnamese fresh lychees auctioned at US$2,254 per kilo in Australia

One kilogramme of Vietnamese fresh lychees was sold for AUD3,000 (US$2,254) at a special auction in Pert city of West Australia recently, which opened the Vietnamese Lychee Week held by the Vietnamese Trade Office in Australia.

Bac Giang lychees are sold at Sendo.vn

(BGO) – According to Bui Huy Hoang, Director of Vietnam e-Commerce and Digital Economy Agency (IDEA) under the Ministry of Industry and Trade, from June 21, farmers in several provinces including Bac Giang get assistance to sell farm produce directly to customers in the provinces and cities of Hanoi, Ho Chi Minh, Da Nang, Can Tho, Dong Nai and Tien Giang. 

Lychee crop 2021: Promoting flexible connections, tapping markets

(BGO) - In response to the complicated developments of the Covid-19 epidemic, Luc Ngan district (Bac Giang province) has coordinated to flexibly implement lychee consumption scenarios in 2021 with many new features. As a result, up to now, the district has sold more than 70 percent of the lychee volume with large purchasing power and high selling prices both at home and abroad.

Lychee’s journey to abroad

(BGO) – In 2021, Bac Giang has 30 lychee growing area codes to export to Japan with total area of 219.4 ha and productivity of 1,800 tonnes of fruits. To ensure safe and Covid-19 free products, the locals have strictly followed the procedure in every step of harvest, sterilization, package, transport in line with Japanese requirement.

Bac Giang compiles three scenarios for lychee consumption amid Covid-19

The northern province of Bac Giang, dubbed Vietnam’s “kingdom of lychee”, has devised three scenarios for the sales of its staple in the face of the Covid-19 pandemic.

Source: NDO