A saleswoman offers Ngoc Linh ginseng at a monthly Ginseng Fair in Nam Tra My District. (Photo: VNA).

Chairman of the district People’s Committee Ho Quang Buu said the portal, launched in cooperation with the Institute of Communications and Information Technology, would help potential visitors explore cultural and tourism services in the district.

It also introduces the rare and expensive Ngoc Linh and Vietnamese ginseng is grown at 2,598m above sea level on the border with Kon Tum province.

The mountainous district, 90km southwest of Tam Ky city, is home to 10,000 people belonging to the Ca Dong, Xe Dang and Mo Nong ethnic minority groups, and features five waterfalls, hot springs, a bamboo plantation and a cinnamon forest.

The district hosts a monthly Ngoc Linh ginseng fair on the first day of every month as well as cuisine and cultural exchanges for visitors and local ethnic minority groups.

The ginseng fair aims to provide a meeting point for tourists, investors, traders and local growers.

Ngoc Linh ginseng, grown both in Nam Tra My district in Quang Nam province and the Central Highlands province of Kon Tum, has been designated a national brand.

Nam Tra My district has introduced a Geographical Indication (GI) for ‘Ngoc Linh’ ginseng products from seven villages and communes.

Ngoc Linh ginseng has been named as an endangered flora, along with pepper, cinnamon and white maize as part of Quang Nam’s conservation programme for 2014-20.

More than 200kg of ginseng root was sold at the first Ngoc Linh Ginseng fair in the district last year for 553,000 USD.

The website can be found at http://namtramy.gov.vn/web360.

Source: VNA