The event is to promote Vietnam’s tourist destinations and potential filming locations in order to attract Hollywood filmmakers to come to the Southeast Asian nation to film movies, thereby luring international tourists.

Hoi An - a destination that has appeared in a number of world-famous movies.

The event highlights Vietnamese tourism for the world in 2024, General Director of the Vietnam National Authority of Tourism Nguyen Trung Khanh told VietnamPlus on the sidelines of a seminar on "Vietnam – the New Destination for World Cinema" held by the Nhan Dan Newspaper, in coordination with the MoCST, in Hanoi on September 10.

The promotional tour is designed to introduce Vietnam as an ideal location for filmmakers to produce movies, and highlighting it as a tourist destination in the process.

The Ministry hopes to strengthen exchanges and cooperation, as well as generate agreements on combining tourism and cinema for businesses and filmmakers in the two nations.

Khanh outlined the innovative promotional campaign to combine tourism promotion with cinema, culture, and cuisine. The event will serve as a venue for travel, airline, cinema and communication firms to meet and promote cooperation between the two potential markets.

According to Khanh, the target audience is countries with developed film industries, famous and influential film directors and producers.

The US promotional tour will see the participation of several prominent American filmmakers and producers. “We will introduce Vietnam’s potential directly to the decision makers,” he said.

In addition to promoting its potential to become a world film studio as one aspect, Vietnam needs to focus on promoting to attract international tourists through films shot in Vietnam.According to the Forbes Magazine, not all international tourists come to New Zealand because of the movie "Lord of the Rings." It is very important that up to 80% of the country's target market understand that the film has been filmed in New Zealand.

Deputy Minister of Culture, Sports and Tourism Ho An Phong, said: "With natural landscapes and diverse cultural identities, Vietnam has the potential to become a famous global film studio. Cooperation in Vietnam not only offers international audiences the vivid experience of Vietnam but also promotes the demand for tourists to visit and travel here."

Local authorities and tourism businesses of Hanoi, Ho Chi Minh City, Ninh Binh and Quang Binh provinces, which have previous tourism and cinema relationships with the US, will join the programme.

The programme will feature a meeting with the US side to promote cooperation in tourism and cinema development, an exhibition to introduce the country, people and culture of Vietnam and a workshop to introduce the potential of Vietnam's tourism and cinema.

It is expected to attract the participation of more than 450 guests from a wide range of backgrounds including agencies, investors, producers and directors of film studios in the US.

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