Thai Tran, managing director of the company, said that it first imported early ripening lychee from Vietnam to compete with those from Mexico and China that are available in the UK market.

Vietnamese flag is seen on the package of lychee products exported to the UK.

Notably, Vietnamese lychee is now packed with the image of the Vietnamese national flag on the package, which aims to promote Vietnamese brands and help consumers easily recognise Vietnamese products in supermarkets.

He informed that the whole process from harvesting the fruit at farms in Vietnam to selling it in the UK takes only 36 hours.

The demand for Vietnamese lychee in the UK is increasing thanks to its high quality and short season, cultural exchange activities, and trade promotion efforts, he said.

Trade Counselor in the UK Nguyen Canh Cuong said that a big challenge for Vietnamese lychee exports to the UK is the preservation of the product. As lychee must be consumed within three days after being harvested to ensure freshness, exporters need to master post-harvest technology.

Vietnamese lychee is currently priced at 15 pounds (18.65 USD) per kilo in the UK, and Cuong said the high price is partly due to the fact that the fruit must be transported by air.

Facilitating export of fresh lychee through Kim Thanh border gate

About 6,800 tonnes of fresh lychee, worth 3.85 million USD, was exported to China through the Kim Thanh II international border gate in the northern province of Lao Cai from the beginning of the lychee crop to May 31.

Bac Giang promotes sales of Tan Yen early ripening lychee

(BGO) – Tan Yen district People’s Committee in the northern province of Bac Giang on May 30 held a programme to promote sales of Tan Yen early ripening lychee, a famous specialty fruit of the district.

Vietnam seeks to expand overseas markets for lychees, longans

The Ministry of Industry and Trade held a meeting with Vietnam Trade Offices abroad on May 31 to discuss ways to boost the exports of lychees and longans as many northern localities are harvesting the fruits.

Over 5,000 tonnes of fresh lychee shipped to China via Lao Cai border gate

As many as 5,400 tonnes of fresh lychees have been exported to China via Lao Cai province’s Kim Thanh II international border gate since the beginning of the harvesting season, according to Pham Van Phuc, deputy head of Customs Office at Lao Cai International Border Gate.

Bac Giang strengthens economic cooperation and linkage to sell Luc Ngan lychee in Pingxiang (China)

(BGO) - The working delegation of Luc Ngan district People's Committee (Bac Giang province) led by Truong Van Nam, Standing Vice Chairman of the district People's Committee has recently visited and worked with leaders of Chongzuo city, Bang Tuong town of Guangxi province (China) about lychee promotion and consumption.

Source: VNA