Joining hands in lychee consumption

By early assessing the situation, Bac Giang built different scenarios to sell lychee. When the pandemic outbreak, the province activated response scenario simultaneously in each circumstance.

Luc Ngan farmers transport lychees to the purchasing point.

This year, the province enjoyed bumper crop as expected (180,000 tonnes of lychee). The lychees in Tan Yen, Luc Nam, Lang Giang and Yen The were sold out while Luc Ngan and Son Dong districts have harvested the remaining fruits.

The province targeted to build safe lychee area with stations to control over labourers and vehicles entering and leaving from the localities. Lychee carriages are prioritized to travel and offered “green lane” on the export way to China.

Vice Chairman of the provincial People’s Committee Phan The Tuan expressed it is never before Bac Giang has received such support from Government, Central Ministries and sectors, localities and agencies like in this year lychee season.

The lychees are preliminary processed at Toan Cau Food Import Export Joint Stock Company before exporting to Japan.

Several press agencies, women’s association, farmers’ association, Department of Market Management, provincial Post Office, bank....sent correspondences to the organizations at the same field across the nation to assist in consuming the products, hence connecting many businesses and agencies to buy huge quantity.

Connecting new markets

The joint effort and assistance from organizations nationwide and the teleconference with 30 bridge points domestically and globally helped Bac Giang lychees extend markets to Western, South Eastern and Central provinces, traditional export market of China as well as new destinations of the US, EU, Laos, Cambodia...and demanding market of Japan.

This year, big quantity of lychees is sold at several major supermarkets and retail groups such as Aeon, Mega Market, Lotte, Central Retail (GO! BigC), Vinmart, Vinmart+, Saigon Co.op which introduce and promote the special fruits at good position. The product is widely preferred by customers, helping affirm prestige of Bac Giang lychee.

Besides the online selling method, the e-commerce trading transaction has been accelerated. According to the Department of Industry and Trade (DoIT), previously, the province just introduced lychee on e-commerce platforms, but this year, Bac Giang succeeded to sell thousands of tonnes of fruits on 7 domestic and international e-commerce platforms.Thus, the e-commerce trade will be boosted to quickly approach more customers.

Product quality is crucial factor

As schedule, lychee season will end sooner in early July. In general, Bac Giang province has had a smooth lychee crop amid the pandemic. Estimated value of lychee and utilities is equal to last year figure (2021 value is about 6.8 trillion VND or 295.3 million USD).

Many domestic supermarkets sell Bac Giang lychee.

The lesson learnt proves that the lychees are sold to more domestic markets thanks to the joint collaboration of the whole political systems from center, localities and organizations.

Many localities which only knew about lychees on mass media and social network now taste the special fruits and highly appreciate their quality, which is a big success in market approach to open up more chance for upcoming seasons.

Tran Quang Tan, DoIT Director said product quality is a key factor to affirm the value instead of quantity. At the same time, it is necessary to accelerate the e-commerce trade to bring the fruits to several new markets.

Bac Giang consumes over 151,000 tonnes of lychee, accounting for 80 percent of productivity

(BGO) – As of June 21, Bac Giang province sold more than 151,000 tonnes of lychee with the price of 12 – 55,000 VND per kg of fresh fruit, accounting for about 80 percent of the productivity, reported the provincial Department of Industry and Trade (DoIT).  

Bac Giang lychees are sold at Sendo.vn

(BGO) – According to Bui Huy Hoang, Director of Vietnam e-Commerce and Digital Economy Agency (IDEA) under the Ministry of Industry and Trade, from June 21, farmers in several provinces including Bac Giang get assistance to sell farm produce directly to customers in the provinces and cities of Hanoi, Ho Chi Minh, Da Nang, Can Tho, Dong Nai and Tien Giang. 

Vietnamese fresh lychees auctioned at US$2,254 per kilo in Australia

One kilogramme of Vietnamese fresh lychees was sold for AUD3,000 (US$2,254) at a special auction in Pert city of West Australia recently, which opened the Vietnamese Lychee Week held by the Vietnamese Trade Office in Australia.

Lychee crop 2021: Promoting flexible connections, tapping markets

(BGO) - In response to the complicated developments of the Covid-19 epidemic, Luc Ngan district (Bac Giang province) has coordinated to flexibly implement lychee consumption scenarios in 2021 with many new features. As a result, up to now, the district has sold more than 70 percent of the lychee volume with large purchasing power and high selling prices both at home and abroad.

Lychee’s journey to abroad

(BGO) – In 2021, Bac Giang has 30 lychee growing area codes to export to Japan with total area of 219.4 ha and productivity of 1,800 tonnes of fruits. To ensure safe and Covid-19 free products, the locals have strictly followed the procedure in every step of harvest, sterilization, package, transport in line with Japanese requirement.