This is a result of the efforts by the Vietnamese Consulate General in San Francisco in bringing Vietnamese products to foreign distribution systems that started from early this year.

Litchi classification for export.

According to the Asia-America Market Department under the Ministry of Industry and Trade, this is a giant step forward in promoting the sale of Vietnamese fruits in general and litchi in particular in the US market, as the majority of Vietnamese fruits have been sold in only small markets and super markets to serve Asian consumers.

A representative from US Dragonberry Produce, the distributor of Vietnamese litchi in the US, said that two other containers of litchi are also on their way to the US. The fruit will continue to be sold in the two supermarket chains with a price tag of 4.99 USD for each bag of 430 grams.

The representative said that the firm has taken steps to introduce the fruit to local partners and consumers.

It piloted the marketing of Vietnamese litchi in early May during the San Francisco trade, investment and tourism promotion conference which was attended by Prime Minister Pham Minh Chinh. The company then imported litchi by air to sell in Los Angeles supermarkets.

The high air transport cost made Vietnamese litchi less competitive in the market. This is the reason why the export of litchi to the US has been modest while the fruit has been accepted in the market since 2014.

Therefore, Dragonberry decided to transport litchi by sea and succeeded, which is expected to strongly increase the export of Vietnamese litchi to the US in the time to come.

Good impression on “Affectionate lychee season” journey

(BGO) - Wishing to devote to the homeland, the young members of Bac Giang Students Association in Hanoi voluntarily came to Luc Ngan district (Bac Giang province) to support local farmers in harvesting and consuming lychees. With high spirit of the youth, they left good imprint on local people.

Late ripen lychee in Tan Son commune enjoys high selling price

(BGO) – Thanks to climate condition, the lychee in Tan Son commune, Luc Ngan district (Bac Giang province) is ripe later than the fruits grown at other localities. With good appearance and quality, it is sold at high price.

Bac Giang lychee exported to new markets

(BGO) – Amid the impact of Covid-19 pandemic and high increase of material for agriculture production, this year lychee crop in Bac Giang province is quite smooth with over 40 percent of total productivity exported.  

First fresh lychee batch exported to China via Mong Cai border gate

For the first time Vietnamese fresh lychees have been exported to China via the northern coastal province of Quang Ninh’s Mong Cai international border gate.

Bac Giang lychee enjoys large custom in Japan

(BGO) - These days, Vietnamese lychee, including Bac Giang lychee, is one of the best-selling imported fruits in the AEON group's supermarket system across Japan. After two years of being present in the Japanese market, the specialty fruit of Bac Giang province has become more and more popular among people in the "Land of the Rising Sun".

Source: VNA