The Vietnamese Trade Office in Australia on June 19 coordinated with 4 Ways Fresh, an Australia-based company specialising in the production and trading of Vietnamese agricultural products, to promote Vietnamese lychee at fruit and vegetable markets in Adelaide city in South Australia.

Promoting Vietnamese lychee in Australia.

Since the Vietnamese lychee was approved for entry into Australia in 2015, the fruit has been available for sales in this market annually, beside red lychee from Luc Ngan (Bac Giang) and Thanh Ha (Hai Duong).

A survey by the office last year found that Australian consumers thought the yellowish skin of “Golden Lychee” was a sign of fading because of long-distance transportation.

To change that perception, the office has coordinated with 4 Ways Fresh to launch an awareness campaign promoting this fruit as “Golden Lychee: Fruit of Luck”, which implies the fruit is not only tasty but its golden skin also symbolises good luck.

Bustling atmosphere in ripe lychee season

In the early days of June, people in the two districts of Thanh Ha (Hai Duong province) and Luc Ngan (Bac Giang province) harvest lychees in a husty and eager manner. The 2020 crop is looking to to be a fruitful season for lychee farmers, with production levels and selling prices both increasing. 

Over 37 tonnes of lychee sold via MoMo pocket

(BGO) – After one week selling Luc Ngan lychee online via MoMo pocket, to date over 37 tonnes of fruits have been sold online to customers in Ho Chi Minh city.

Bac Giang lychee well consumed at supermarkets and restaurants

(BGO) – As of June 14, Bac Giang province has sold more than 54,000 tonnes of lychee. Apart from the foreign markets, many provinces, cities, big wholesales markets nationwide, the fruits are now well consumed at many supermarkets and restaurants in the province.    

Lychee consumed to export to US market

(BGO) – Vina T&T Group on June 11 started buying lychees in Luc Ngan district (Bac Giang province) to export to the US. 

Fresh lychee preservation procedure completed

(BGO) – According to the Department of Science and  Technology (Bac Giang province), Vietnam Institute of Agricultural Engineering & Post-Harvest Technology has completed the technological procedure for the Israeli Juran’s system to classify and treat the fresh lychee.   

Source: NDO/VNA