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Mooncakes makers stepping up their game

Updated: 07:34, 02/09/2019
For this Mid-Autumn Festival, which falls on September 13 this year, many mooncake brands are increasing their output and varieties and focusing on environment-friendly packaging.

Many have announced an increase in output of 5 - 30 percent compared to last year's.

Thanh Long Bakery is offering more than 10 new flavours to target youths such as avocado, sesame and garlic and almond and coffee.

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Rich portfolio of products can satisfy consumers’ diverse demands.

Bibica Corporation is reducing the sugar and fat content in its mooncakes and using more natural ingredients such as lotus seeds and sesame in place of jam.

Hemant Rupani, CEO of Mondelez Kinh Do Vietnam, which is offering two new mooncake lines, said the brand's "Rich portfolio of 83 kinds of products can satisfy consumers’ diverse demands, from premium to classic, mid-level mooncakes, and special needs."

The company also announced that this year it is using recyclable and reusable paper bags to cut plastic waste in addition to offering vegan and low-sugar mooncakes.

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Various products of Kinh Do mooncake.

Nguyen Thi Ngoc Thuy, head of Thanh Long Bakery, said that more cardboard is now used in packaging to reduce waste.

Prices have also increased from same period last year, ranging between 5 to 7 percent per box.

According to Tran Huu Linh, general head of the Vietnam Directorate of Market Surveillance, authorities would closely monitor the mooncake market during the Mid-Autumn Festival, keeping an eye on production facilities and storage of ingredients and collecting samples for testing

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Artisans “keep” Mid-Autumn season
In the midst of more developed lifestyles, it seems that the Mid-Autumn Festival increasingly fades away with traditional values. The sounds of the lion dance are quieter and quieter, while the folk toys are now lost among the digital products of modern life. However, over the past years, there are still people who quietly preserve the craft of making traditional toys, keeping the beauty of the Mid-Autumn season of the old days.
Mid-autumn festival creates cheerful atmosphere in Hanoi’s Old Quarter
The annual Mid-autumn Festival kicked off in front of Dong Xuan Market on the evening of September 14, as the first event of various activities to celebrate the occasion in Hanoi’s Old Quarter.

Source: VNA

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